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Vodafone leads way on branded content

03 Mar 2006 | by Daniel Rogers, Editor, danny.rogers@haynet.com

waiting for venue details. Since then, of course, the advent of the internet and the ubiquity of mobile ...

Taylor Herring handles launch of Dot Mobile

16 Sep 2005

CONSUMER: Taylor Herring is handling this month's launch of student-targeted mobile phone service

Phones4u plans consumer hire

16 Sep 2005

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m...conflict of interest after winning a contract with network operator T-Mobile in July. Phones4u ... its options ahead of the three-month campaign in the crucial end-of-year period. 'We are still ...

3 appoints Media Strategy to replace Lexington

16 Sep 2005

Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington

Vodafone policy sage to become BPPA chairman

16 Sep 2005 | by Ravi Chandiramani

minister' by the then CEO Chris Gent. White, an Australian national, left the mobile giant in April after ...

TFCS and Cake aid glitzy launch of iTunes mobile

09 Sep 2005 | by Ian Hall

launch events for ROKR, Motorola's Apple-backed, iTunes-enabled mobile....could not be reached for comment, is believed to be planning a post-launch buzz marketing campaign. Cake, too, was unavailable to comment but is understood to be reporting to Motorola mobile devices ... campaign featuring musicians such as Madonna and Iggy Pop. Motorola would not comment on launch plans ...

Orange asks JCPR to refresh brand

09 Sep 2005 | by Ian Hall

Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms....The France Telecom-owned operator has just unveiled its latest ad campaign as part of a strategy to reinvigorate the brand, reworking its acclaimed launch slogan 'The future's bright...'. The agency selection is intriguing given that JCPR represented fierce competitor O2 for three years until declining to repitch ...

Smithfield in Phones4u task

09 Sep 2005

The move follows reports in August that a series of companies including Carphone Warehouse, French mobile phone retailer Avenir and German mobile accessories group More were interested in buying different parts of the company. Caudwell said at the time it had called in investment bank NM Rothschild ...

Profile: Big Apple to Orange - Scott Jacobson, PR director, Orange

19 Aug 2005 | by Tom Williams

Orange, the home-grown mobile phone brand that told us 'the future's bright', has turned to an ex...the biggest mobile phone operator by customer numbers, has been criticised for losing much of the alternative ... to their work on the 'Be Sensible' campaign for Cingular Wireless in 2000 as an example of where 'Scott brought ...

Siemens in Italian stunt for 3G phone

19 Aug 2005

Siemens Mobile will base the October global launch of its 3G mobile phones on iconic film

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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