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Technology: The Week in Technology

-month project basis. The agency will launch a campaign for the hospitality recruitment website caterer.com. A major aspect of the campaign is littlegordon.com, a series of online video spoofs in which a child ... computers, for example, through mobile phones or other internet connected devices. Mi liberty ...

Technology: The Week in Technology

international PR campaigns for O2 and BlackBerry. At Mi liberty she will be responsible for directing strategy for blue chip companies and challenger brands. She will also work on the agency's mobile content business ...

Orange in revamp for brighter future

The mobile phone firm will expand its comms team from 30 to 35, with certain retail and customer ... as part of the shake-up. The move comes as new (ex-Virgin Mobile) CEO Tom Alexander and board ... 's 'best-loved (mobile) communications business'. Alexander was famous for building and selling Virgin ...

CONSUMER TECH CAMPAIGN: BT's Office Anywhere makes life a beach

the Office creative, also ensured the campaign had a viral element both via mobile and email, thereby ... Campaign : BT Business Urban Beach Client : BT Business PR Team : Fishburn Hedges ... hook, it nonetheless resonates with a business audience. Collectively all these campaign ingredients ...

Technology: Comms boost for 'cutting-edge' phone service

A mobile service that lets users download music by holding their phone up to a speaker has brought...in the campaign. Shazam enables users to identify a song they hear on the radio or in a club by holding ... , mobile payment specialist Upaid and social network parent company BuzzCity. ...

Former Virgin Mobile chief joins Orange board

Mobile phone giant Orange has handed a board-level position to former Virgin Mobile corporate...executive of Orange UK last month. Day worked under Alexander at Virgin Mobile. Day was formerly business ... at Virgin Mobile. He became director of corporate affairs for the firm a year later, and left in 2006 year when NTL completed a £962m takeover of Virgin Mobile (PRWeek, 7 July, 2006). Stuart Jackson remains ...

Frank and Borkowski win Virgin pitches

Virgin Media and Virgin Mobile have overhauled their consumer agency support to gain a greater...-figure sum to handle national consumer PR, following a four-way pitch in December. Meanwhile, Virgin Mobile ... to promote Virgin Media's 'quadplay services' of TV, mobile, broadband and phone, focusing on pushing its ... closely with Virgin Media's regional consumer agency Ptarmigan. Virgin Mobile head of consumer PR Simon ...

Technology - Eleksen wins coverage beyond the tech press

Campaign: Touch Me, Feel Me Client: Eleksen PR team: Fuse PR Timescale: October 2004-August ... the campaign, according to the company, as well as 60 reseller/distributor partnership leads. Eleksen was one ... , before the campaign. Stuff news editor Will Findlater says: 'Fuse was good at getting products to us ...

News Brief: Spreckley called in

campaign targeting IT directors. QLogic's storage and controller chips are used inside office IT equipment.

Edelman recruits Intel veteran in US

for branding, advertising, press relations and, in particular, the firm's ubiquitous Intel Inside campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.