Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
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Food & Drink: Take your hat off to Benito's tweet deal
24 May 2012 | by John Owens
with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations...Campaign: Tweets for Eats Client: Benito's Hat PR team: Unity Timescale: October ... recognition among their peers. Based on this observation, the team proposed a campaign that put ... targeted programme of media relations accompanied the social media campaign. Media targets included all ...
Subway out-muscles McDonald's on Facebook
21 May 2012 | by Gemma Charles
media strategy, which is handled by WCRS, has been built around community management and campaign engagement. This year it launched two campaign initiatives around health, "Live Fresh, Win Big" and "Train ...
McDonald's launches content portal in latest phase of UK 'McMakeover'
15 May 2012 | by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
Land Securities is running a digital campaign to drive excitement ahead of the launch of the £350m...The Facebook campaign will help make five peoples' wishes a reality, by providing the support ... reality. The 'What Do You Want to Achieve?' campaign was created by SKV Communications and is designed ... . The campaign will run until 18 May. Paul Smith, development marketing manager at Trinity Leeds, said: ""We ...
McDonald's serves up 'one a day' fizzy drink for kids
09 May 2012 | by Daniel Farey-Jones
s restaurants will serve the drink nationwide from next Wednesday (16 May). An "extensive" ad campaign by Leo ...
Non-sponsor brands ramp up pre-Olympics sports marketing
09 May 2012 | by Gemma Charles
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...are official Games sponsors, unveiled multimillion-pound campaigns featuring athletes. Earlier this year, Honda, whose rival BMW is the automotive sponsor, was investigated by Locog following a campaign featuring four Olympic athletes. Subway s campaign across TV, outdoor, digital and social, which launches ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
million a week in sales through app and mobile transactions. Domino's is also a heavy user of social ... , Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...
The truth about youth: Do you know Generation Z?
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
not known a world without the internet; they have grown up with access to rapidly developing mobile phones ... . Last week, it launched its biggest campaign to date, placing young British talent at the heart of its ... Rose. Adidas marketing director Nick Craggs describes the campaign as offering an opportunity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
