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Corona Extra, the Mexican beer, is rolling out a heavyweight outdoor and digital campaign...Photographed in Mexico, the campaign created by Beattie McGuinness Bungay focuses on its "bucket ... this week, the campaign will make Corona the biggest outdoor advertiser in the world beer category this year. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
the brand move away from its controversial "It's not for girls" campaign....to better target male consumers. Then-marketing director Andrew Harrison said the campaign was planned as a ... ". Shortly after its launch, sampling activity based around the campaign was banned in cities ...
to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...
director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...
childminders, enlisted Lava to devise and implement an online campaign aimed at strengthening relations...Campaign: Getting Social with Childminders Client: milk4childminders PR team: Lava Timescale: January-April 2012 Budget: 6,000 Objectives To build brand awareness ... could only access the PDFs after they had 'liked' the page. This was supported by a blogging campaign ...
's collaboration with DJ and producer Mark Ronson and singer Katy B for its global Olympics campaign and its new ...
Tesco has launched a TV campaign to highlight the supermarket's promotions for the Queen's Diamond...The two ads are a humorous tribute to 50s-style advertising. Both were shot in black and white with that era's grainy film quality and outfits. The first ad is a 30-second film and the second lasts 20 seconds. The TV campaign is also supported with press and radio ...
an integrated campaign to celebrate the Diamond Jubilee, encompassing targeted outdoor and digital advertising, as well as TV activity. The campaign uses the tagline "Bring on the Jubilicious weekend!" and branded ... . As part of the campaign, Work Club, an Old El Paso roster agency, produced the outdoor ads. In the past ...
embarking on an ongoing consumer behavioural change campaign. The brief will include a mix of media ... impressed with Citizen's approach to consumer behavioural change campaigns plus their unique evaluation ...
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand...The campaign will launch on June 4 and centre on a TV ad created by Quiet Storm. It will be accompanied by outdoor advertising. The ad features a young male farmer strolling naked through a rural ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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