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Call for change in handling council reputation at LGcommunications Academy

A long-term campaign to boost the reputation of councils and improve customer satisfaction...by the association representing comms in local government. To a packed conference hall Stokoe said that the campaign ... was one of the people saying how great the campaign was going to be but I was wrong seven years of the reputation campaign has not worked, he said. The campaign is based around key rules, including building ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Cormac Smith replaces Holdstock as LGcomms chairman

Council for Campaign of the Year and Nottingham City Council, which scooped both the Value for Money ...

Comic Relief 'Woolly Actors Guild' by Mother

are backing the campaign, showing their support for Monkey in a video . ...

Central government under fire while councils gain public support

with effective campaigns to explain the cuts, has resulted in the media viewing it far more positively than ...

Danny Rogers: Nothing in public life is safe from being leaked

First The Guardian revealed that Boris Johnson's erstwhile media strategist (and newly appointed director of comms at News International), Guto Harri, had sent emails to BBC news executives allegedly warning that unless coverage of Johnson's mayoral election campaign improved, the BBC faced a 'huge ...

Phones4U horror spot tops 2011's most complained about ads

The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick ... in October 2011 as part of a 5m campaign were "unlikely to cause serious or widespread offence ... advertising". He said the campaign had been "extremely well received by a large audience who recognise ...

Hanover scoops IT lobbying campaign from McKesson UK

A leading health IT company has brought in lobbying help as it seeks to raise its profile in the wake of the collapse of plans for a national patient record system.

National Lottery promotes its 'genuine' Olympic contribution

out an ad campaign to highlight the £2.2bn it has contributed to the Games.

Missing People asks viewers to pick up the phone

, has launched an emotionally-charged campaign that encourages viewers to call the helpline....Bartle Bogle Hegarty has created the campaign for Missing People, which is launching its new phone ... to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ... or understood? "They have managed to create a campaign which communicates in space of 30 seconds, why ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.