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'Generation flux' marketers consider alternative career paths

01 Jun 2012 | by Nicola Clark

to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...

The age of the interim marketer

01 Jun 2012 | by David Benady

director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...

Campaign Viral Chart: Nike viral stays ahead of Pepsi Max

01 Jun 2012 | by Ben Hall

The ad, which displays stats to users who click on featured footballers, was shared just 50,333 times this week, following 585,286 shares after its launch the previous week . A second ad from the same Nike campaign, featuring footballer Mario Balotelli, also fell through the chart from third ...

Groupon readies to recruit agency for UK brief

01 Jun 2012 | by Sara Luker

consumer and merchant satisfaction and growth in the use of its site on mobile devices. Groupon user ... mobile payments system to take on eBay s PayPal and startup Square, partly owned by Visa. In April, Emma Coleman was appointed as Groupon s UK PR manager . She is responsible for driving campaigns ...

Fujifilm lifts digital spend by more than 40% to push into social

01 Jun 2012 | by Sarah Shearman

. Last year, Fujifilm returned to TV for the first time in 10 years and ran its biggest-ever campaign ...

Empire launches iPad edition in U.S.

31 May 2012 | by Nick Batten

will be supported with a targeted marketing campaign, with a focus on digital activity. Nolan said that Empire ...

Samsung adds music store to mobile offering

30 May 2012 | by Matthew Chapman

s mobile market must have an open mobile music system Music Hub removes all the barriers to your music". Alongside the mobile app, users will also be able to access their music library and Music Hub catalogue ...

BlackBerry maker confirms 'significant' job cuts amid review

30 May 2012 | by Matthew Chapman

campaign. It also poached Kristian Tear from Sony Mobile to act as its chief operating officer ... its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently developing the BlackBerry 10 campaign. Earlier this month, the company brought in former LightSquared ...

Tria Beauty appoints UM London to £1m media account

30 May 2012 | by Maisie McCabe

campaign that will use targeted print advertorials and advertising, digital display and cross ... successful campaigns for premium brands, and we look forward to the future relationship in the UK." Glover ... growth objectives in the UK." Recent work by Interpublic-owned UM London has included a campaign ...

EBay Fashion sponsors Marie Claire app

29 May 2012 | by Nick Batten

to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire mobile app will keep fashion fans up to date and in the know, all within a premium, made-for-mobile ... , which includes a mobile optimised website, a Beauty Genius iPhone app, and a Marie Claire Runway iPad ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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