The age of the interim marketer
01 Jun 2012 | by David Benady
director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...
British Gas readies 'free swim' Olympic campaign
29 May 2012 | by Matthew Chapman
Swims for Britain" television campaign....depictions of the sportswomen. The campaign offers Brits a chance to show their support for the British ... promoted its 'Free Swim' initiative on TV back in the summer of 2009 and ran the same campaign in cinemas ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics...every month with tickets for the Olympics up for grabs. The 'Feel Better Energy' campaign ... Yous', our new character, and our partnership with London 2012, we believe this new campaign has all the ingredients to make viewers feel better ". The 'Thank Yous' ad campaign will run on terrestrial ...
EDF Energy 'Thank Yous' by AMV BBDO
22 May 2012
EDF Energy is launching the latest instalment of its "feel better energy" TV campaign.
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
venture between Orange and T-Mobile, could drop the Orange brand escalated in January after it released a ... , but it was not an enormous surprise". Sister brand T-Mobile is unlikely to embark on any sponsorships because ... ". Day said: "It will be a bit like the John Smith's of the mobile world in that is plain, no ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
expansion plans and has recently announced its first major managed services contract in the UK with mobile ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ... for agency support in the UK. Vectone Mobile is owned by Mundio Mobile and powered by the Everything Everywhere network, owners of Orange and T-Mobile. The network will also task the successful agency ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
