Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
, they are the media - in mobile, social and so on. They are a huge part of the marketing mix and marketers need ...
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Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick ... in October 2011 as part of a 5m campaign were "unlikely to cause serious or widespread offence ... advertising". He said the campaign had been "extremely well received by a large audience who recognise ...
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
campaigns....' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea. That's before we get ... ' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ... of understanding about how best to deliver and evaluate digital campaigns. This was highlighted in a CNBC poll ...
New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
The Awards, celebrated annually, aim to showcase design to marketers as an integral part of a marketing campaign as well as encouraging industry best practice. The judging panel will feature prominent brands and design agencies that are committed to championing and recognising achievements ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
benchmarked internally, he said, referring to campaigns by brands such as O2, Starbucks and Cadbury. Ones ... figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55 ... was very positive . However, he warned of the need for brands to keep evaluating campaign performance. ...
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
of tablet computing or mobile phones with touchscreens has been so extraordinary: it is because touch, voice ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
". However, he criticised Procter Gamble's 'Future Friendly' campaign as "dated and unfocused". Hall ... campaign and in 2011, we saw a record number (more than 11,000) of votes received for the 'FF' award ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
after the Games." Read Campaignlive and Campaign magazine tomorrow (3 May) for further details. ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ... -related marketing Asda Breast Cancer Care Breast Cancer Campaign Bloomberg Roundhouse Trust Jaguar ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
