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Brands struggling to follow consumer journey online, finds IAB

of the IAB Search Council, told Marketing that new platforms, such as mobile, social media and real time ...

Google to launch 'own-brand entertainment hardware'

its Android mobile operating system to mobile manufacturers, and the launch of its Google TV platform ... comes after Google agreed to buy mobile phone business Mobile Mobility in August for $12.5bn ( 7.7bn ...

Exploring licensing's new gaming frontier

The explosion in popularity of mobile and digital games and their characters has made brand...Digital characters and games are transforming the brand-licensing industry as they take the entertainment world by storm. Mobile and online games such as Angry Birds, Talking Friends, Moshi Monsters ... cat that repeats what you say and laughs when tickled, has been downloaded to mobile phones 270m times ...

Trading Places: this week's people moves

of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue ... of executive editor digital. ( Media Week ) MEC has hired former Media Brands mobile strategist Jide Sobo as its head of mobile. ( Media Week ) Follow Daniel Farey-Jones on Twitter @danfareyjones ...

Giffgaff 'unlock your phone' by Albion London

Keith and Orville rap a musical tribute to the mobile network Giffgaff in a new ad by Albion

Private View: Darren Bailes and Dave Bedwood

that Vodafone makes customers' mobile usage better - small things that can mean the world Agency: Rainey Kelly ...

M&S brings Valentine's Day model to life

Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile...S flower and lingerie ranges, and shows customers how to make their purchases direct from their mobiles ...

Cookie consent: how to stay on the right side of the law

older browsers without the appropriate settings - plus many more people access websites using mobile ...

Domino's Pizza calls digital and direct marketing review

for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...

Everything Everywhere calls direct roster review

Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below...the creation of the joint venture between the mobile networks in 2010. Orange currently works with Publicis Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ... business in May last year by shifting the T-Mobile account from MediaCom into the sister Group M agency ...

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