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Ladbrokes bolsters eCRM to cope with diversifying platforms

16 May 2012 | by Matthew Chapman

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its ... them a similar or enhanced experience in the mobile space." A key objective is recognising ...

Unilever tops 2012 Marketing Society Awards nominations

01 May 2012 | by Kim Benjamin

Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

Iris wins Domino's digital and DM task

26 Apr 2012 | by Sara Kimberley

million a week in sales through app and mobile transactions. Domino's is also a heavy user of social ...

Taming the data deluge

05 Apr 2012 | by David Benady

Data is inundating the economy, overwhelming consumers and businesses with swathes of information that they struggle to comprehend. The overload is set to spiral as social media, mobile and geo-location technologies ... . They will cram in whatever information they can from mobile internet, RSS feeds or podcasts. They want facts ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

03 Apr 2012 | by Sarah Shearman

are released in the coming weeks. The year figures, comes two weeks after the IAB announced that mobile ad ...

O2 launches review ahead of customer experience revamp

21 Mar 2012 | by Matthew Chapman

O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...

SAS moves into real-time bidding arena

23 Feb 2012 | by Daniel Farey-Jones

SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company claims the ability to process and reallocate ad inventory in real-time, whether via video, mobile ...

Domino's Pizza calls digital and direct marketing review

09 Feb 2012 | by Sara Kimberley

for around 4.1 per cent of its online orders. It has also released an iPad app, created by the mobile ...

Everything Everywhere calls direct roster review

09 Feb 2012 | by Matthew Chapman

Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below...the creation of the joint venture between the mobile networks in 2010. Orange currently works with Publicis Chemistry and Proximity on its direct marketing creative and Iris on retail creative. T-Mobile s direct ... business in May last year by shifting the T-Mobile account from MediaCom into the sister Group M agency ...

Marketers need to work on loyalty activation, research claims

06 Feb 2012 | by Matthew Chapman

offered rewards by a mobile phone company, the majority preferred not to receive something related to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only 32% who would opt for any of free minutes, free texts or free mobile internet. In contrast, when a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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