Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Atkinson , formerly group sales director at Clear Channel Outdoor , is to join the US-based mobile ad ...
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Looking at Jubilee ads sweeping the nation
01 Jun 2012 | by Sara Kimberley
: Prabs Wignarajah Art director: Jez Tribe T-Mobile Giving what Britain loves- Jubilee ...
How digital can turn a great story into a super-franchise
31 May 2012
reflection of a more splintered content-consumption landscape and undoubtedly one in which mobile devices ... of digital franchise opportunities in the industry where mobile has become the new means for storytelling - from Angry Birds to our Disney Mobile app Where's My Water?, which marked the debut of "Swampy", Disney ...
Why does adland need a new creative agency?
31 May 2012
to mobile to production to project management to engineering to architecture to product design. (No-one said ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive, irresponsible, unduly distressing and inappropriately scheduled". But the ASA ruled the ads that were aired ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
MediaCom has formed a partnership with the independent mobile advertising network, InMobi..., and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom event tracking and engagement rates, to maximise mobile rich media campaign effectiveness. Steffen Krabbenhoft, head of mobile EMEA at MediaCom, said InMobi's rich media solution delivered "a highly compelling ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment
The Football Association of Wales calls in Freshwater
23 May 2012 | by John Owens
a branded mobile unit to schools, high-profile events and Wales international home matches. The unit ...
Peter Ross made head of Weber Shandwick's tech team
22 May 2012 | by John Owens
spectrum with technology innovation campaigns. Growth in areas such as mobile, security, media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
