BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
campaign. It also poached Kristian Tear from Sony Mobile to act as its chief operating officer ...
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Understanding the customer journey
01 Jun 2012 | by Outdoor Media Centre
By asking questions to a large scale panel and then collecting additional data via mobiles ... panel, and 2,200 in the dynamic stage of the research, carrying mobile handsets for two weeks, with each ... people s interactions with outdoor: which types of people search online, search via their mobiles ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive, irresponsible, unduly distressing and inappropriately scheduled". But the ASA ruled the ads that were aired ...
Consuming the digital Olympics
29 May 2012 | by Stuart Knapman
, mobile networks and broadcasters alike. If viewers of the men s 100m final experience buffering, who ... announced a free, dedicated mobile app that will offer video and live results, while Locog is offering a ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ... their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ... that it is easier to access media content on a tablet than a PC or smartphone. In total the number of mobile ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile...British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
reported its pilot stores are delivering 2.5% sales uplift, while it has seen its mobile site experience a ...
RAJAR Q1 2012: Views from the radio advertising buyers
17 May 2012 | by Maisie McCabe
mobile growth (up 24% year on year). The RAJAR results demonstrate that it is not just the overall ...
RAJAR Q1 2012: Reactions from the station owners
17 May 2012 | by Maisie McCabe
-digit increases in many areas of digital listening mobile listenership is up 24% on the year, which is a very ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
