'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...
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Corona Extra embarks on heavyweight outdoor and digital drive
01 Jun 2012 | by Gemma Charles
advertising, Facebook activity and the launch of new Corona mobile apps. Darius Burrows, senior brand ...
The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less than a month after the Everything Everywhere mobile operator's decision to pull its backing of RockCorps, the youth volunteering initiative. Case study: BP's Tate sponsorship Sky: the case ...
The age of the interim marketer
01 Jun 2012 | by David Benady
director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...
Amex partners Foursquare to bring location-based deals to UK
31 May 2012 | by Sarah Shearman
American Express has partnered with Foursquare, the mobile check-in service, to enable its card
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
, and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ...
Samsung adds music store to mobile offering
30 May 2012 | by Matthew Chapman
s mobile market must have an open mobile music system Music Hub removes all the barriers to your music". Alongside the mobile app, users will also be able to access their music library and Music Hub catalogue ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
campaign. It also poached Kristian Tear from Sony Mobile to act as its chief operating officer ...
Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
, they are the media - in mobile, social and so on. They are a huge part of the marketing mix and marketers need ...
Marketing Magazine Mobile Beta
30 May 2012
Why do my articles look different? Our system recognised you were using a mobile device and presented you with articles in a mobile friendly format. It's part of a major project we're working ... for mobile browsing as quickly as possible and we know that on mobile devices the most common place a reader ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
