Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ...
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Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
the clothes directly from their smartphones. Passers-by who have the Aurasma app can point their mobile ...
Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile...British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
Digital: Nomophobia drives SecurEnvoy sales
24 May 2012 | by John Owens
Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile....their feelings towards their mobile phone and how they felt if they lost it. This research showed that 66 per ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
GRANT BRANFOOT SALES DIRECTOR, OUTDOOR PLUS - 2012 was predicted to be the year of the mobile. Have you witnessed an uplift in the link between outdoor and mobile engagement? There has been ... lies with mobile/smart technology working by its side. At Outdoor Plus, we are considering ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
Radio Academy Awards. Next, the RAB's LovesRadioAds app, created by Propeller Mobile, will provide a ... 't fall back more" with the rise of the internet, mobile advertising and the recession. Nevertheless ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
