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'Generation flux' marketers consider alternative career paths

to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...

Innocent tops the Social Brands 100

The top 10 included a wide cross-section of brands from different sectors, with mobile brand Giffgaff in third followed by three charities: Cancer Research UK, the British Red Cross and ARKive. Cadbury, ASOS, The Ellen DeGeneres Show and the Met Office rounded out the top 10. The Social Brands 100 ...

Apple cements most valuable brand status as UK's giants slide

,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Brand Manager of the Week: Lucy Green

, liars and people using mobile phones while driving. Footballers' salaries don't fill me with joy either ...

Unilever tops 2012 Marketing Society Awards nominations

Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

Facebook's Everson urges marketers to 'make a bet on us'

is to make sure that people understand how to build a brand on Facebook Mobile: We reported 425 million users on mobile in the public filing, so it is absolutely an essential part of our experience. From a monetisation standpoint, really understanding how to make the marketing message relevant in the mobile ...

Tobacco branding ban debate: reaction from all sides

to project their identity like they do with trainers or mobile phones. Plain packaging won t stop every one ...

P&G marketing chief urges 'do and learn' experimental culture

Speaking at last night's (21 March) WACL dinner in London, Pritchard outlined the FMCG giant's strategy to develop "lifelong, one-to-one relationships in real-time with every person in the world" in particular the need to experiment to reach consumers in a new digital and mobile environment. He said ...

P&G Marc Pritchard: The full WACL speech

countries. And mobile technology is unleashing a new wave of power as nearly every person on the planet ...

Getting behind the IAB figures: Media experts on the rise of mobile

Figures from the IAB this week revealed UK mobile ad spend has rocketed 157% in the last year...and media agencies now share around mobile. The managing director describes an evolution in terms ... is to move to a "+1" model, where mobile is used to compliment and amplify all traditional media channels, thanks to its interactivity and location-based opportunities. "So for a big outdoor shout? Add mobile ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.