Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
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Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
, which can be attached to mobile phones and used as a contactless payment device....'. The ad features mobile phones discussing what they are used for by their owners and follows campaigns ... card, a third of the size of a normal credit card, which can be stuck to the back of a mobile phone ... year for contactless payment. We re now committed to a more innovative approach through the mobile ...
Think BR: Online finance in the age of data
14 May 2012 | by Philip Dyte
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes...loyalty. Taking advantage of new channels, especially mobile, in order to do it will also be vital ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
Augmented reality technology integrated into the app allows homebuyers to view properties available to buy in the surrounding area. It also offers additional information and advice about taking out a mortgage. Mobile agency Grapple created the Halifax home finder app, which is available ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ...
The Corner scoops Orbis ad business
03 May 2012 | by Ian Darby
Corner demonstrated an unrivalled energy and passion, and a unique ability to innovate across mobile ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
O2 takes aim at PayPal with mobile payments service
26 Apr 2012 | by Sarah Shearman
O2, the network provider, has launched its long-anticipated mobile wallet service, which enables...the payee's mobile number for the price of a text message, in a similar way to Barclays's much-lauded Pingit app . It also has a barcode scanner feature, similar to eBay's popular mobile app, to enable ... and most secure way to deliver mobile payment services." The launch trails Orange, which in May last ...
RBS Group consolidates digital into M&C Saatchi
26 Apr 2012 | by Sara Kimberley
The agency captured the account after a competitive pitch against RBS s digital roster agencies and will now handle all digital activity including display, mobile, apps, websites and e-mail for both the NatWest and RBS brands. The move is a blow to the incumbent, Glue Isobar, which was handed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
