Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment
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Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
, they are the media - in mobile, social and so on. They are a huge part of the marketing mix and marketers need ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ...
iLuv calls on Clarion Communications to spread word in UK
15 May 2012
and mobile phone covers. The Clarion Communications team will be led by board director Shelley Wyatt ...
We'll call you: Everything Everywhere
09 May 2012
Mole was excited by news of an Everything Everywhere lobbying campaign for 4G mobile service...details of the trial, implying only Orange was taking part, and not mentioning sister brand T-Mobile. ...
Helen Edwards: How Samsung trumped Nokia
09 May 2012 | by Helen Edwards, PPA, Business columnist of the year
One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset shipments will be written up as a case, to be studied by eager students at top business schools. Like all ... if the category itself goes walkabout. Nokia, as brand leader in mobile phones, had a right to claim the generic ...
Revolution: Special Report - Real-time bidding - A new dawn for display?
04 May 2012 | by Stuart Derrick
is delivered in split seconds. These have been delivered across sites including Top Gear. Elsewhere, mobile ...
Brand Manager of the Week: Lucy Green
02 May 2012
, liars and people using mobile phones while driving. Footballers' salaries don't fill me with joy either ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
