Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
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RAC hires John Orriss to head marketing
23 May 2012 | by Matthew Chapman
Orriss has been appointed to replace former sales and marketing director David Tyers, who left the company in December without a job to go to. During the interim period RAC hired former T-Mobile marketer Lysa Hardy to lead its marketing strategy. It is unclear how Hardy's position will be affected ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
on its online offering as more of its customers turn to mobile and social channels. Autoglass last ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
Anthony Hilton: Bahrain F1 sponsors on a crash course
19 Apr 2012 | by Anthony Hilton
, one would have thought the mobile company, and the other major international sponsors of Formula 1 ...
Autoglass launches TV campaign pushing online booking
16 Apr 2012 | by Matthew Chapman
can book with us over the phone, website, Facebook or on mobile and tablet devices, which we wanted ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics company comScore claims are the 58% of Britons accessing content via apps or the mobile internet each ... ) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...
Sector Insight: Vehicle recovery
29 Feb 2012 | by Jane Bainbridge
who left the company in December 2011. Previously Hardy ran the marketing department at T-Mobile where ...
Ford turns social to crowdsource mobile-vehicle innovations
27 Feb 2012 | by Ed Owen
for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile World...Ford wants to crowdsource ideas, to be submitted via social media, with Ford asking the question, "What will communications technology in vehicles help us do in the future?" The most interesting responses will be collated into a "customer vision" for mobile-vehicle interactions, and published via ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
on the site. Furthermore, growing numbers are shopping via mobiles, which are an unsuitable platform for long ... wanted to know how to link their mobile phone to their car, but found the online explanations too long ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
