Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
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, and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ...
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ...
of tablet computing or mobile phones with touchscreens has been so extraordinary: it is because touch, voice ...
Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...
-de-sacs and an irritating cube navigation. The temporary mobile site benefits from being mercifully limited in content ... ). Wish I'd thought of Burberry's strategy. Compare/contrast. Burberry is a delight on mobile ...
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics company comScore claims are the 58% of Britons accessing content via apps or the mobile internet each ... ) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...
to better understand "the changing nature of shopping driven by shoppers' adoption of mobile technology...shoppers to the mobile site, where it can be purchased. The free Wi-Fi will be supplied by The Cloud. The trial will be run in a clutch of stores. Sienne Veit, head of mobile development at M S, said: "We know ... the right products and help us better understand how they use mobile devices in our stores." Retail analyst ...
Mobile commerce, supermarket power, empty high streets ... what does the changing retail...for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have local intent. On mobile that goes up to 40%,' he says. Data versus intuition Analytics ... by the end of the year,' he says. Mobile is the future for Moss, however. 'I've been discussing ideas ...
The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail. The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.