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Brand Health Check: French Connection

, and the slick upwardly mobile etail presence (with more than 270,000 Facebook fans). The brand has come a ...

Apple cements most valuable brand status as UK's giants slide

,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...

Think BR: In whom we trust

, social media and the rise of mobile and ubiquitous connectivity, mean that today s brands are both made ...

Nike marketing boss attacks 'institutionally analogue' businesses

of tablet computing or mobile phones with touchscreens has been so extraordinary: it is because touch, voice ...

Unilever tops 2012 Marketing Society Awards nominations

Skype 1000heads Mobile marketing ASOS Cadbury London 2012 Cadbury/Pretty Green ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

-de-sacs and an irritating cube navigation. The temporary mobile site benefits from being mercifully limited in content ... ). Wish I'd thought of Burberry's strategy. Compare/contrast. Burberry is a delight on mobile ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend...are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics company comScore claims are the 58% of Britons accessing content via apps or the mobile internet each ... ) and PricewaterhouseCoopers (PwC), UK adspend on mobile media including search, display and video surged 157% year on year ...

M&S multichannel trial will 'feed acceleration of mobile selling'

to better understand "the changing nature of shopping driven by shoppers' adoption of mobile technology...shoppers to the mobile site, where it can be purchased. The free Wi-Fi will be supplied by The Cloud. The trial will be run in a clutch of stores. Sienne Veit, head of mobile development at M S, said: "We know ... the right products and help us better understand how they use mobile devices in our stores." Retail analyst ...

Brands must meet the retail challenge

Mobile commerce, supermarket power, empty high streets ... what does the changing retail...for mobile devices. 'Mobile is always on throughout the day and peaks at weekends: 20% of all searches have local intent. On mobile that goes up to 40%,' he says. Data versus intuition Analytics ... by the end of the year,' he says. Mobile is the future for Moss, however. 'I've been discussing ideas ...

Public unruffled by 'sexy' outdoor ads

The study suggests outdoor advertising sits at the bottom of the list of offensive stimuli the public is exposed to, and is perceived to be less capable to offend than TV, the internet, mobile and direct mail. The study was commissioned by the Outdoor Media Centre in response to last June's Bailey ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.