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Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less than a month after the Everything Everywhere mobile operator's decision to pull its backing of RockCorps, the youth volunteering initiative. Case study: BP's Tate sponsorship Sky: the case ...
By asking questions to a large scale panel and then collecting additional data via mobiles ... panel, and 2,200 in the dynamic stage of the research, carrying mobile handsets for two weeks, with each ... people s interactions with outdoor: which types of people search online, search via their mobiles ...
iPad and mobile apps for all its flagship titles, and investing in creating online local community ... a "platform neutral" strategy and adhere to 2012 s local, social and mobile mantra. The idea ...
-based mobile ad network AdMaxim as its first vice-president of sales for Europe, the Middle East and Africa...Atkinson will lead AdMaxim s EMEA sales team as the mobile ad network and consultancy moves ... will cut through the complexity of mobile because it is the first platform to bring all the options ... of Central Europe at Leo Burnett, has joined its board. Khan said: "The future of mobile marketing ...
reflection of a more splintered content-consumption landscape and undoubtedly one in which mobile devices ... of digital franchise opportunities in the industry where mobile has become the new means for storytelling - from Angry Birds to our Disney Mobile app Where's My Water?, which marked the debut of "Swampy", Disney ...
technology trial in Reading to test consumer engagement with outdoor ads via their mobile phones. Thirteen ...
it by expanding into online and mobile platforms, albeit at the cost of heavy investment for less financial return ...
media: Mobile Always in the fridge: Twix ...
The role of mobile in media is constantly evolving, so Mike Fletcher spoke to a number of industry...1. The landscape has changed dramatically UK mobile advertising spend is projected ... that the mobile internet audience had peaked at 24.6 million and there were three million tablet owners in the UK ... as smartphone penetration four years ago. During the IAB's recent Mobile Engage conference, Twitter's sales ...
launches and scheduled delivery of mobile version of Habbo. On my way to the airport, I'm on Twitter via ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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