The age of the interim marketer
01 Jun 2012 | by David Benady
director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...
Groupon readies to recruit agency for UK brief
01 Jun 2012 | by Sara Luker
consumer and merchant satisfaction and growth in the use of its site on mobile devices. Groupon user ... mobile payments system to take on eBay s PayPal and startup Square, partly owned by Visa. In April ...
Samsung adds music store to mobile offering
30 May 2012 | by Matthew Chapman
s mobile market must have an open mobile music system Music Hub removes all the barriers to your music". Alongside the mobile app, users will also be able to access their music library and Music Hub catalogue ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
campaign. It also poached Kristian Tear from Sony Mobile to act as its chief operating officer ...
EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire mobile app will keep fashion fans up to date and in the know, all within a premium, made-for-mobile ... , which includes a mobile optimised website, a Beauty Genius iPhone app, and a Marie Claire Runway iPad ...
LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter....The mobile brand is launching an L-Series branded microsite featuring a map of where the One Direction tickets can be found. The map will zoom in on the tickets as more fans tweet the #LGtickethunter hashtag. The first fan to make it to the ticket's hidden location and tweet the campaign phrase ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ... their devices. Constant availability of always-on mobile devices means consumers are accessing more content than ... that it is easier to access media content on a tablet than a PC or smartphone. In total the number of mobile ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
