The age of the interim marketer
01 Jun 2012 | by David Benady
director at Bupa and vice-president of consumer marketing at T-Mobile. He has worked as an interim since ...
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'Generation flux' marketers consider alternative career paths
01 Jun 2012 | by Nicola Clark
to the mobile operator. 'I've thoroughly enjoyed hopping around different roles over the past three years ...
Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...
Orange invests in film ties after sponsorship review
22 May 2012 | by Matthew Chapman
venture between Orange and T-Mobile, could drop the Orange brand escalated in January after it released a ... , but it was not an enormous surprise". Sister brand T-Mobile is unlikely to embark on any sponsorships because ... ". Day said: "It will be a bit like the John Smith's of the mobile world in that is plain, no ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
,151 15% -1 10 China Mobile 47,041 -18% -1 11 GE 45,810 -9 ...
Chinese telecoms giant Huawei in comms review
18 May 2012 | by Sara Luker
expansion plans and has recently announced its first major managed services contract in the UK with mobile ...
Phone company Vectone seeks help to target UK black and ethnic market
18 May 2012 | by Sara Luker
such as GT Mobile, Lebara, LycaMobile and Now Mobile vying for share. Rishabh Jaipuria, head of online ... for agency support in the UK. Vectone Mobile is owned by Mundio Mobile and powered by the Everything Everywhere network, owners of Orange and T-Mobile. The network will also task the successful agency ...
Brand Health Check: Vertu
17 May 2012 | by Kim Benjamin
The luxury mobile handset brand is being sold by its parent company, Nokia....Vertu made its name more than a decade ago by producing mobile handsets encrusted with precious stones and providing a personal concierge service for its users, accessed at the touch of a button ... would anyone pay thousands of pounds for out-of-date Nokia mobile technology wrapped in carbon ...
O2 Priority Moments crowdsourcing favours Nando's
15 May 2012 | by Nick Batten
Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has delivered money-saving deals and enhanced everyday experiences from brands such as HMV, BHS, Odeon, French Connection and Zizzi. Now the mobile network is inviting users to put forward the brands they would like ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
figures from Twitter UK, Wang revealed that 80% of its 10m UK users are active on mobile, compared with 55 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
