Trading places: this week's people moves
01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith
Atkinson , formerly group sales director at Clear Channel Outdoor , is to join the US-based mobile ad ...
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Looking at Jubilee ads sweeping the nation
01 Jun 2012 | by Sara Kimberley
: Prabs Wignarajah Art director: Jez Tribe T-Mobile Giving what Britain loves- Jubilee ...
How digital can turn a great story into a super-franchise
31 May 2012
reflection of a more splintered content-consumption landscape and undoubtedly one in which mobile devices ... of digital franchise opportunities in the industry where mobile has become the new means for storytelling - from Angry Birds to our Disney Mobile app Where's My Water?, which marked the debut of "Swampy", Disney ...
Why does adland need a new creative agency?
31 May 2012
to mobile to production to project management to engineering to architecture to product design. (No-one said ...
The real cost of pitching
30 May 2012 | by Kate Magee
: AN ENLIGHTENED APPROACH Mat Sears, Head of external comms, Everything Everywhere, discusses the mobile phone ...
Phones4U horror spot tops 2011's most complained about ads
30 May 2012 | by Arif Durrani and Ben Hall
The series of ads for the mobile phone retailer feature a ghost-like girl inspired by horror flick 'The Ring'. It received 659 complaints from viewers who believed them to be "offensive, irresponsible, unduly distressing and inappropriately scheduled". But the ASA ruled the ads that were aired ...
Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile...British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T-Mobile: Britain Loves a Jubilee T-Mobile continues its What Britain loves theme with a Jubilee special ad ...
Digital: Nomophobia drives SecurEnvoy sales
24 May 2012 | by John Owens
Mobile phone security provider SecurEnvoy asked Eskenzi PR to help raise its profile....their feelings towards their mobile phone and how they felt if they lost it. This research showed that 66 per ...
Sailing through stormy seas
24 May 2012 | by Ben Stafford, Cicero Consulting
colleague led a campaign to ban mobile phone use by drivers that succeeded by following these rules ...
Peter Ross made head of Weber Shandwick's tech team
22 May 2012 | by John Owens
spectrum with technology innovation campaigns. Growth in areas such as mobile, security, media ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
