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Marketing's Power 100

, the optician is aiming to convert its success in traditional media into the digital space. 53. Ali Jones ...

Chordiant appoints Richter to European sales role

Richter has been tasked with driving sales for the region, strengthening ties with its enterprise customers, and focusing on financial services. The company recruited Aly Richards from O2 as director of decision management sales and consulting earlier in the month. Prior to joining Chordiant, Richter ...

118 118 eclipses Pepsi as most talked about campaign

in the survey. Other celebrity-led advertising to make the chart included the Muhammad Ali ads for Adidas ...

DIRECT NEWS: FCA! secures pounds 10m Action 2000 task

FCA! has landed the pounds 10 million integrated communications campaign for Action 2000, the Department of Trade and Industry organisation set up to raise awareness of the dangers of the millennium computer bug.

PICK OF THE WEEK

Harriet Green chooses the think different campaign for Apple Computer: After years in the advertising wilderness, Apple is back on form with evocative images and immaculately written copy that tug the heart strings. An added bonus: the campaign features a peerless Muhammad Ali, a true childhood ...

INTERNATIONAL: WHAT’S HOT IN THE US

brilliant Apple spot. We saw black-and-white still photos - Picasso, Muhammad Ali, Einstein, Martin ...

created as part of the battle against drug abuse. Ali Qassim reports

I ve dropped acid (and) eaten magic mushrooms ... I am 24 years old, what am I going to do, sit at home and clip my toenails? pop icon Liam Gallagher recently confessed in front of millions of TV viewers.

TBWA uses rebel theme for Apple branding

of John Lennon, Jim Henson, Muhummad Ali, and Alfred Hitchcock. A voiceover announces: Here ...

STOP PRESS

, created in the US by TBWA/Chiat Day, features footage of famous people including Mohammed Ali, Hitchcock...Apple Computer is launching its first TV ad campaign in the UK for two years. Think Different , created in the US by TBWA/Chiat Day, features footage of famous people including Mohammed Ali, Hitchcock and Einstein. The pounds 2m campaign runs until the end of February. Coca-Cola marketer Andrew ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.