The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
-monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which ...
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Campaign Viral Chart: Musical flashmob plays its way to the top
18 May 2012 | by Ben Hall
. Burger King 'Steven Tyler commercial' by Mother 4,436 shares this week All time: 32,920 shares ...
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
11 May 2012 | by Matt Chapman
was just the token foreigner serving drinks,' he quips, referring to his mother's Japanese origins ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
7. Burger King 'Steven Tyler' by Mother 3,268 shares this week All time: 28,475 shares ...
Every Mother Counts 'no Mother's Day' by CHI & Partners New York
09 May 2012
Every Mother Counts, an advocacy campaign founded by Christy Turlington to increase education...In the film, celebrity mums including Turlington, Jennifer Connelly and Debra Messing encourage others to join in solidarity by "disappearing" on 13 May, US Mother s Day, by taking no phone calls, sending no e-mails, not engaging in social media and requesting no gifts. The spot was directed ...
Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
King 'Steven Tyler' by Mother 23,280 shares this week All time: 23,934 shares ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
-Cola 'move to the beat' by Mother All time: 5,822 shares 7 ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
,371 shares 7. Burger King 'David Beckham' by Mother 17 ...
Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
to what and so you know what drove the money. It's interesting that when we did the Mother s Day event ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
