The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
-monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which ...
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CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage
24 May 2012 | by Simon S Kershaw
-profile campaign. As we see here: In this film, a mother and child wander around a ...
CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious
12 Apr 2012 | by Simon S Kershaw
of this really was new. My mother, when she was a young mum in Sheffield, fondly recalls the butcher, baker ...
Sainsbury's targets mothers with Little Ones revamp
12 Apr 2012 | by Matthew Chapman
The supermarket's increased focus on Little Ones, which it launched in 2009, comes as rivals are courting mothers with projects including the Asda Mumdex research panel and a partnership between Waitrose and Mumsnet . Strategic content agency Seven has redesigned the Little Ones site, which has been split ...
Love Home Swap to ramp up marketing and partner with Mumsnet
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
with Mumsnet will enable Love Home Swap to provide a white label home-exchange service for the mothers' site ...
Inside Indicia and Very's DMA Grand Prix-winning campaign
05 Jan 2012 | by Daniel Farey-Jones
mother and baby fashion show that "nearly killed us", according to the agency's creative director....for extending Very s offering from fashion for young women to clothing and accessories for mothers and babies ...
Indicia lands DMA Grand Prix
08 Dec 2011 | by Daniel Farey-Jones
retailer Very.co.uk break into the mother and baby market.
Premier Foods shifts focus of 'Great Little Ideas' campaign
25 Oct 2011 | by John Reynolds
The company recently announced plans to retain only Hovis, Mr Kipling, Ambrosia, Sharwoods, OXO, Loyd Grossman, Bisto and Batchelors. It will offload its remaining brands, including Angel Delight, Mother s Pride and Branston. As a result, its GLI campaign, which was launched in March 2010 to offer ...
CREATIVE STRATEGY: AKT uses fame and the famous in a good cause
28 Jun 2011 | by Simon S Kershaw
and sleep in doorways. Between them, they cover several generations of TV viewers, from my mother to current ...
Marketers prepare for impact of Bailey childhood report
07 Jun 2011 | by Gemma Charles
out in the report, which was authored by Mothers' Union chief executive Reg Bailey, remain unclear ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
