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Diet Coke calls ad pitch

The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest for a place on the roster. Mother, the incumbent on the 4m Diet Coke account in the UK ... combination of content agencies with different expertise for 2012 and beyond." Mother became the agency ...

Creativity and the art of collaboration

in the 50s. His entire agency will probably all sit at one long table - "like Mother" - and if they could ... creatively strong it was Agency of the Decade? And followed in the next decade by Mother, working in similar ... to turn their agency into a D&AD favourite. You don't become Mother by aping Mother. You have to take a ...

Diary: Mother has a mare

For those of you who enjoyed the novelty image in the last issue of Campaign of Mother's London

Close-Up: The Hot Seat - Enda McCarthy, Publicis Modem

was burning down, what object would you save and why? My brother Simon. Else my mother would kill me ...

The Work: Private view

of a lighter attitude to life Agency: Mother Writer: Mother Art director: Mother Director: Traktor ...

Remembering the Steve 'n' Ax magic

-looking, charming, kind, creative and intelligent), it was the fact that, with a Danish mother, English was his ...

Diary: Pick of the week - Mother/Stella Artois 4%

Larissa Vince is a bit surprised to find herself such a fan of Mother's "runaway piano" for Stella.... And you've got to love Mother's unerring ability to come in on just the right side of naff." The ad was written and art directed by Mother, and directed by Fredrik Bond through Sonny London. ...

The Work: Private view

and sensual place where women submit to their desires and indulge in Gu Agency: Mother Writer: Mother Art director: Mother Director: Mattias Montero Production company: Sonny London Exposure: TV 5. SKYPE ...

Diary: Pick of the week - Mother/Match.com

Kate Nettleton came over all soppy after watching Mother's latest ad for Match.com:...dating site." The spot was written and art directed by Mother, and directed by Si & Ad through Academy. ...

The Thinkboxes Shortlist for January/February 2010

in this campaign had a mother seeing a poster advertising her daughter's starring role in a risque nightclub act - and the mother merely asks why the daughter hasn't told her she's found a job. This execution features a young ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.