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Coca-Cola axes Rooney campaign following prostitute allegations

04 Oct 2010 | by Mark Banham

shirted Wayne fuelled by water, in a one-on-one skills and endurance duel. The ad was created by Mother. ...

Reinventing marketing: Behavioural economics will shake marketing to the core

12 May 2010 | by Alan Mitchell

of knowing you were a good mother. How much better is that than just having clean clothes? Trouble is, much ...

Opinion: The Marketing Society Forum

12 May 2010 | by Staff

. Aside from the fact that my mother and I could often be found shaking and vac-ing along to the catchy ...

Profile: Gwyn Burr, customer director at Sainsbury's

17 Mar 2010 | by Joe Thomas

for the environments we have an impact on.' The mother of three lives in the small Yorkshire town of Ilkley ...

Beyond digital

01 Mar 2010 | by Kunal Dutta

Williams, head of strategy at Mother, believes this is symptomatic of a watershed moment in the evolution ...

ASOS.com appoints Mother's Clare Dobbie as marketing director

19 Jan 2010 | by Sara Kimberley

LONDON - ASOS.com has appointed former consultant at advertising agency Mother, Clare Dobbie..., will also be a member of the ASOS.com operating board. ASOS has just appointed Mother without a pitch as its first advertising agency of record. Prior to consulting for Mother Dobbie was the initial vice ...

The week in marketing

02 Dec 2009

. The Recyclage de Luxe Show, created by ad agency Mother, takes the form of a fictitious black ... such as Mother Nature and a performance by Florence & the Machine. - Sky promotes Songs Sky is promoting its ...

The week in marketing

24 Nov 2009

launched its first TV campaign. The £2m drive, by agency Mother, focuses on the brand's signature product ...

Promotion: Design Case Studies - Blue Marlin - How to give consumers exactly what they want

10 Nov 2009

into how consumers interact with their brands. Shadowing mothers, for example, enabled Blue Marlin ... mothers face when formula-feeding their babies by following them, day and night, as they went about ... and counted out. Mothers wanted packaging that was secure, convenient, simple to use and made life easier ...

Design Case Studies: Brands willing to take risks will establish lead in design game

10 Nov 2009

mothers' opinions about Cow & Gate baby formula. Having a detailed understanding of the target consumer ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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