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Trading places: this week's people moves

01 Jun 2012 | by Loulla-Mae Eleftheriou-Smith

at Dentsu London, and Nik Upton from Mother as co-founders. ( Campaign ) Nick Fox , the former chief ...

Comic Relief 'Woolly Actors Guild' by Mother

31 May 2012

Mother has created four films to promote the Woolly Actors Guild, a project spearheaded by the PG

M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

in October last year after a pitch against Mother and CHI Partners. Paddy Power launched a new ad in its ...

Joint finally opens for business

31 May 2012 | by Jeremy Lee

Exon and Collins are the majority shareholders in Joint and have drafted in Lori Meakin, who has also previously worked at RKCR/Y R but was most recently the acting strategy director at Dentsu London, and Nik Upton from Mother as co-founders. Meakin and Upton have taken a stake in the business ...

Pick of the Week - Bartle Bogle Hegarty/Missing People

31 May 2012

"The central character, the missing boy who is attempting to make contact with his family, gives a compelling performance and the struggle he goes through to make the call is brilliantly wrought. The shot of his mother receiving news of her son is equally affecting. It's hard not to be drawn in." The work ...

Phones4U horror spot tops 2011's most complained about ads

30 May 2012 | by Arif Durrani and Ben Hall

. Littlewoods 'my mother' /585 complaints / Not upheld In-house 3. CSL 'girls ...

National Lottery promotes its 'genuine' Olympic contribution

29 May 2012 | by Matthew Chapman

The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

to make a call while the ad cuts to scenes of his mother at his family home, alone, with her mobile phone next to her. The boy eventually dials a number, while his mother picks up her telephone ... and Missing People, in which he asks the charity to let his mother know that he is OK. The ad ends ...

CREATIVE STRATEGY: Greeks employ modern methods to fight for heritage

24 May 2012 | by Simon S Kershaw

-profile campaign. As we see here: In this film, a mother and child wander around a ...

Adland must find its maternal instinct

24 May 2012

. It is an earthquake of inconvenience, generally with the mother at the epicentre, but, pretty fast, it spreads ... . And as working individuals, mothers often return to work with a more focused, calmer and more balanced ... is in the kitchen, a mother's place is definitely in the wrong). Some of the support needs to come from colleagues ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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