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Boots revamps pharmacies to reflect specialities

." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...

When social media turns bad: dealing with negative comments

and amplified by paid-for media. Further analysis revealed that only a handful of mothers were critical ...

Facebook's Everson urges marketers to 'make a bet on us'

School graduate and juggling mother of two, is really trying to tap into. Her charm offensive at Facebook ...

Starbucks marketer Ian Cranna on changes at the coffee chain

, on Vigo Street, near Piccadilly Circus, has marble columns, a mother-of-pearl ceiling and a vintage ...

Procter & Gamble 'best job' by Wieden & Kennedy Portland

The work was directed by Alejandro Gonz lez I rritu, who shot Babel , 21 Grams , Amores Perros and the "write the future" spot for Nike. It aims to "honour the amazing mothers behind Olympic athletes" and shows the hard work mums do to raise their children to see them succeed. The two-minute spot ...

Marc Pritchard interview: How P&G 'cracked' social ROI

to what and so you know what drove the money. It's interesting that when we did the Mother s Day event ...

P&G unveils Vinopolis as Olympics hub as venue staff face redundancy

P G has confirmed it will use the venue, on London s Bankside, to host up to 100 mothers of athletes competing in the Games, as part of its ongoing Mums campaign to promote its global Olympic sponsorship. It is likely to resemble the P G Family Home facility, first used at the Vancouver Winter ...

P&G Marc Pritchard: The full WACL speech

Committees around the world to support local youth sports organisations. Starting on Mother s Day until ... year ago on Mother s Day 2011. We ve rolled-out multi-brand campaigns to give mums and families ...

Boris teams up with P&G to kick off capital clean-up

of initiatives to benefit sports enthusiasts and athletes' mothers during the Games, and in January, it announced ...

Boots 17 'peep show' by Mother

Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer's products, written by young, unsigned artists.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.