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Campaign: Hasbro resurrects My Little Pony brand - Consumer PR

range among nostalgic mothers, young children and collectors. Objectives To drive sales. To position ...

Profile: Kai Boschmann, Burger King International

is suited, given her upbringing. Offspring of a soldier father and artist mother ('I inherited my father's discipline and my mother's creativity'), Boschmann left her native Germany for high school in Las Vegas ...

PROFILE: Nicole Lander, Woolworths - Year-round challenge for Lander at Woolies - Woolworths is a tough PR task for its ambitious corporate affairs boss

skills of inherited from her father, who was a salesman, and her mother, a West End actress. She ...

CAMPAIGNS: Consumer PR - Harrods puts LG's family in shop window

volunteers (a 'mother', 'father', 'daughter' and 'son') was placed in The Guardian, Time Out, Evening ...

Cake is picked to run consumer PR brief at ITV Digital

agency Mother on the launch. ITV Sport has already acquired the rights to FA Barclays Premiership ...

FOCUS: CONSUMER PR - Turning bricks to clicks. The festive season is finally upon us, so how can the big high street retailers make the most of their brands online? Richard Carpenter goes e-shopping

departments - Mother targeting of its online offering. It s all about feeling and looking good, and a how ...

Internet PR: E-tailers log on to the benefits of branding - Rapid expansion in the e-commerce industry has caused e-tailers to scramble for PR aid in a frantic bid to distinguish themselves from their on-line competitors

, on-line retailer e-toys has targeted young mothers by creating word-of-mouth about its different ...

Al Fayed sets PR people an example of how not to do it

Standard said last week - murdered in a conspiracy to prevent the mother of the Royal children marrying ... , no doubt to the distress of Mr Mayer, Mr Al Fayed accused Diana s mother, Mrs Shand Kydd of English ...

Iceland home delivery

. Nexus director Jo Rimmer said the campaign would particularly target mothers with young children.... Nexus director Jo Rimmer said the campaign would particularly target mothers with young children ...

CAMPAIGNS: Wacky veg gets the kids’ vote - Cause-related Marketing

showing that working class mothers in Scotland, the North and South East had given up force feeding ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.