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When social media turns bad: dealing with negative comments

and amplified by paid-for media. Further analysis revealed that only a handful of mothers were critical ...

Facebook's Everson urges marketers to 'make a bet on us'

School graduate and juggling mother of two, is really trying to tap into. Her charm offensive at Facebook ...

Helen Edwards: Buy My Face's lesson in brand charm

eggs, using lines such as 'Crack the case' for CSI and 'Find your chick' for How I Met Your Mother ...

Trading Places: this week's people moves

of LoveFilm , is taking on the task of turning around the struggling mother and baby retailer Mothercare ...

The DIY creative brands

about what their mothers had bought everyone for Christmas from the catalogue company. Sorry, kids ...

Brand Builder: Virgin Money

Executive, DLKW Lowe Retail banking in the UK is the mother of all dysfunctional markets. With levels ...

What's in store for 2012?

of watching Millie Dowler's mother talk about believing her daughter was still alive will last long ...

Moneysupermarket.com 'Vegas' by Mother

The latest ad in Mother's "you're so Moneysupermarket" campaign shows how people can save more than

MoneySupermarket.com promotes wider savings with Las Vegas ad

The latest TV ad, by agency Mother, shows "ordinary family man" Brian arriving in Las Vegas after he saved 400 on his car insurance. As the character walks through a clich d Las Vegas hotel, the viewer is told that Brian also saved 200 on his credit cards, 100 on a loan and 100 on his home ...

Helen Edwards on Branding: Virgin modesty

, breeding budgerigars and growing Christmas trees, ended when his mother left the birdcage door open ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.