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M2M lands Paddy Power media task

in October last year after a pitch against Mother and CHI Partners. Paddy Power launched a new ad in its ...

National Lottery promotes its 'genuine' Olympic contribution

The push launches on 10 June with a TV ad based on the story of Team GB athlete Jenny Meadows and her mother Barbara, who was also an athlete, but unable to compete in the Olympics because of a lack of funding. Lottery-operator Camelot's managing director, Andy Duncan, said the size and duration of its ...

Campaign Viral Chart: Musical flashmob plays its way to the top

. Burger King 'Steven Tyler commercial' by Mother 4,436 shares this week All time: 32,920 shares ...

The Economist develops ad network Ideas People

-monthly magazine Mother Jones , Burma and South East Asia news site Irrawaddy.org , and AllAfrica.com , which ...

Campaign Viral Chart: P&G holds strong as Thinkbox debuts

7. Burger King 'Steven Tyler' by Mother 3,268 shares this week All time: 28,475 shares ...

Time shocks readers with breastfeeding image

Time magazine is pulling no punches with its unsettling cover of a 26-year old mother, Jamie Lynne

TBWA\Worldwide lands Adidas World Cup 2014 brief

TBWA\Worldwide, an Adidas roster agency, won the business after a final pitch against Mother and DDB. Sid Lee, the roster agency that handled Adidas last World Cup campaign and won the global account from 180 Amsterdam in 2010, was knocked out of the running at an earlier stage along with Bartle ...

Campaign Viral Chart: Roller skates beat drugs in new viral hit

King 'Steven Tyler' by Mother 23,280 shares this week All time: 23,934 shares ...

Coke's Future Flames drive features Dizzee Rascal, Eliza Doolittle and The Wanted

The campaign, created by Mother, runs until 10 June and comprises a series of images, each showing one artist standing alongside the Coca Cola's Future Flames. The Future Flames campaign launched in June last year and encouraged consumers to nominate young people in their communities to carry ...

Facebook's Everson urges marketers to 'make a bet on us'

School graduate and juggling mother of two, is really trying to tap into. Her charm offensive at Facebook ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.