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Mothercare rethinks

Mothercare, the children s clothing retailer, has appointed advertising agency Duckworth Finn...Mothercare, the children s clothing retailer, has appointed advertising agency Duckworth Finn ... . The agency has been charged with evaluating Mothercare s brand strategy and producing a plan to promote ... performs well it will be in a strong position to win the work. Mothercare has had a difficult few ...

Mothercare unveils customer title

Mothercare is launching a paid-for customer magazine produced by a newly formed contract...Mothercare is launching a paid-for customer magazine produced by a newly formed contract publishing house. Mothercare Magazine, a 132-page bi-annual glossy aimed at pregnant women and mothers with an average age of 28, will be sold for pounds 2 in all 261 Mothercare stores from 7 ...

Mothercare launches online

- Mothercare has taken its first steps onto the web with the launch of a site created by Media...- Mothercare has taken its first steps onto the web with the launch of a site created by Media ... . The initial Mothercare website aims to communicate the values of the brand and will be developed later as an ecommerce sit. At launch the site allow visitors to order a copy of the Mothercare catalogue and find ...

Mothercare launches online

- Mothercare has taken its first steps onto the web with the launch of a site created by Media...- Mothercare has taken its first steps onto the web with the launch of a site created by Media ... . The initial Mothercare website aims to communicate the values of the brand and will be developed later as an ecommerce sit. At launch the site allow visitors to order a copy of the Mothercare catalogue and find ...

Duckworth Finn nets Mothercare

Mothercare has handed its pounds 2m advertising account to Duckworth Finn Grubb Waters without a...Mothercare has handed its pounds 2m advertising account to Duckworth Finn Grubb Waters without a pitch, following the agency s work in developing its brand last year. The company has given ... last year. Storehouse, which owns both Mothercare and BhS, is conducting a review of its media ...

CAREERS: Company CV - Mothercare

Company facts Established in 1961, Mothercare is now one of the UK s largest retailers ... this year, Storehouse shareholders voted to change the name of the group to Mothercare. Mothercare is now this parent company s sole subsidiary. There are 255 Mothercare stores in the UK, including ...

Superbrands case studies: Mothercare

their treasured new arrival. Mothercare is the UK's longest established and best-known 'one-stop shop' for all ... 2003 (Source: FSA) and grew 3.4% over the previous twelve months. This is an area where Mothercare ... , toiletries etc). Mothercare is the UK's dominant player in hardware with a 28% share and has around a fifth ...

Mothercare hires for shake-up

Storehouse-owned retail chain Mothercare has appointed Steve Foulser as marketing director....Storehouse-owned retail chain Mothercare has appointed Steve Foulser as marketing director ... of Mothercare. Tufnell said: The business has been without a marketing director at board level for five years. Steve s appointment will sharpen our focus on communicating the Mothercare brand to its ...

Mothercare hands magazine to Sunday

LONDON - Sunday Publishing has picked up the account to produce Mothercare's customer magazine...The Mothercare magazine will be redesigned and relaunched in the autumn and be sent directly to Mothercare card holders, the Emma s Diary database and distributed in-store twice a year. Sunday will also develop online content for the brand. The Mothercare win boosts Sunday s portfolio, which already ...

Mothercare set for mag revamp

Mothercare has appointed customer publisher Sunday to relaunch its magazine, taking the business...The biannual Mothercare magazine, which has a circulation of 210,000, will continue to target ... at Mothercare. Last month, the retailer appointed Inbox Digital to handle its digital activity, and signed a ... baby-care advice. John Brown will continue to publish Mothercare's catalogues. ...

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