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Mothercare rethinks

Mothercare, the children s clothing retailer, has appointed advertising agency Duckworth Finn...Mothercare, the children s clothing retailer, has appointed advertising agency Duckworth Finn ... . The agency has been charged with evaluating Mothercare s brand strategy and producing a plan to promote ... performs well it will be in a strong position to win the work. Mothercare has had a difficult few ...

Mothercare hires for shake-up

Storehouse-owned retail chain Mothercare has appointed Steve Foulser as marketing director....Storehouse-owned retail chain Mothercare has appointed Steve Foulser as marketing director ... of Mothercare. Tufnell said: The business has been without a marketing director at board level for five years. Steve s appointment will sharpen our focus on communicating the Mothercare brand to its ...

Duckworth Finn nets Mothercare

Mothercare has handed its pounds 2m advertising account to Duckworth Finn Grubb Waters without a...Mothercare has handed its pounds 2m advertising account to Duckworth Finn Grubb Waters without a pitch, following the agency s work in developing its brand last year. The company has given ... last year. Storehouse, which owns both Mothercare and BhS, is conducting a review of its media ...

CAREERS: Company CV - Mothercare

Company facts Established in 1961, Mothercare is now one of the UK s largest retailers ... this year, Storehouse shareholders voted to change the name of the group to Mothercare. Mothercare is now this parent company s sole subsidiary. There are 255 Mothercare stores in the UK, including ...

Superbrands case studies: Mothercare

their treasured new arrival. Mothercare is the UK's longest established and best-known 'one-stop shop' for all ... 2003 (Source: FSA) and grew 3.4% over the previous twelve months. This is an area where Mothercare ... , toiletries etc). Mothercare is the UK's dominant player in hardware with a 28% share and has around a fifth ...

Mothercare set for mag revamp

Mothercare has appointed customer publisher Sunday to relaunch its magazine, taking the business...The biannual Mothercare magazine, which has a circulation of 210,000, will continue to target ... at Mothercare. Last month, the retailer appointed Inbox Digital to handle its digital activity, and signed a ... baby-care advice. John Brown will continue to publish Mothercare's catalogues. ...

Mothercare opts for Duckworth Finn

Mothercare has appointed Duckworth Finn Grubb Waters to develop its brand strategy just four...Mothercare has appointed Duckworth Finn Grubb Waters to develop its brand strategy just four ... . Duckworth Finn s brief is to develop Mothercare s positioning in the marketplace and revive its brand ... experience that was attractive to Mothercare. The agency has worked on a number of retail accounts ...

STOP PRESS: Appointment at Mothercare

Mothercare has poached WH Smith marketer Tony Holdway to become its head of advertising, promotions and consumer PR, a new role. Holdway took up the post this week. ...

Retail News: Mothercare merges teams

Mothercare is to combine its buying and marketing teams under buying director Gillian Berkmen.... It recently ran a series of ads created by NB Studio in the national press and OK! Mothercare is no longer ... produced a radio campaign for the retailer. Mothercare's results for the 28 weeks preceding 8 October ... pressure from other babycare specialists such as Mamas & Papas and supermarkets. Mothercare chief ...

Direct news: Direct choice - Mothercare

' match booklet from Mothercare encourages just that, grabbing the recipient's attention for much longer...point out that this might not be the best get-up for a wet day in the park. Mothercare needed to do ... showcase for Mother-care's range of products that looks better than anything I've seen in its stores for a ...

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