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LONDON - Sunday Publishing has picked up the account to produce Mothercare's customer magazine...The Mothercare magazine will be redesigned and relaunched in the autumn and be sent directly to Mothercare card holders, the Emma s Diary database and distributed in-store twice a year. Sunday will also develop online content for the brand. The Mothercare win boosts Sunday s portfolio, which already ...
Mothercare has appointed customer publisher Sunday to relaunch its magazine, taking the business...The biannual Mothercare magazine, which has a circulation of 210,000, will continue to target ... at Mothercare. Last month, the retailer appointed Inbox Digital to handle its digital activity, and signed a ... baby-care advice. John Brown will continue to publish Mothercare's catalogues. ...
marketing for Mothercare and the Early Learning Centre....the awareness of both brands in search listings. Leighanne Miles, head of group e-Commerce at Mothercare ... consultancy". The Search Works' appointment follows the acquisition of ELC by Mothercare last year, which ...
LONDON - Mothercare is using TV to promote its brand for the first time in years, with a new tie...The campaign will launch on 19 October. Mothercare's brand ambassador Myleene Klass, who created the Baby K range, has created a film with a group of mums singing The Sound of Music song My Favourite ... channel and Mothercare stores. Turner will use the partnership to promote its Go and...' series ...
the struggling mother and baby retailer Mothercare, as its chief executive..... Mothercare's previous chief executive Ben Gordon stepped down in November following a sales slump at the company's UK operations. Mothercare is closing a number of high street stores to focus on its ecommerce offering. Alan Parker, chairman at Mothercare, who has been leading the company since Gordon ...
LONDON - High street retailer Mothercare has launched a social networking and advice website...launched by Mothercare to provide parents with tips and advice from child development and health ... . Mothercare said Gurgle had been developed in response to feedback from parents who said there was a need ... trimester. Ben Gordon, chief executive of Mothercare, said: Mothercare already has a well-established web ...
Mothercare is launching a customer magazine three years after closing its predecessor. John Brown...Mothercare Magazine, the retailer's last attempt at a customer publication, launched in February ... of 175,000 and was published biannually. The new title will be published more frequently. Mothercare ... is designed to build on a succession of agency appointments aimed at boosting Mothercare's profile following ...
Sunday Publishing has won the account to produce Mothercare's customer magazine after a pitch
LONDON - Media Planning Group has won a media planning and buying brief from Mothercare...children's division, MPG Kids, although Walker Media will continue to be a Mothercare roster agency. MPG ... after Mothercare also saw pitches from Miles Calcraft Briginshaw Duffy and Rapier. Earlier in September, OgilvyOne was handed a brief to overhaul Mothercare's customer communications and to develop a ...
LONDON - Mothercare is launching a brand awareness campaign with Cartoonito, Turner's pre-school TV...Normal 0 0 1 131 751 Haymarket Publishing 6 1 922 11.516 0 0 0 The activity, booked through Mission, will promote Klass' Baby K range of clothing for Mothercare and Cartoonito's "Go and..." series of programmes for children up to six years old. The campaign ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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