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Direct news: Direct choice - Mothercare

' match booklet from Mothercare encourages just that, grabbing the recipient's attention for much longer...point out that this might not be the best get-up for a wet day in the park. Mothercare needed to do ... showcase for Mother-care's range of products that looks better than anything I've seen in its stores for a ...

Mothercare appoints OgilvyOne for customer work

LONDON - Mothercare has appointed OgilvyOne as lead direct marketing agency to revamp its existing...Initial work due out this autumn will focus on Mothercare's new toddler range, with the rest ... 's, which won the £3m Mothercare creative acount in February after a three-way pitch against Miles Calcraft Briginshaw Duffy and Rapier. Mothercare, which owns 232 stores across the UK, recently revamped key stores ...

Inbox scoops Mothercare and ELC eCRM brief

LONDON - Mothercare and the Early Learning Centre have appointed digital agency Inbox to an eCRM...Mothercare aims to establish a comprehensive email programme for the business following its ... to special offers to other email communications. Alexa Proctor, direct marketing manager for Mothercare, said: "Although Mothercare and ELC have existing successful email programmes, we now need to build ...

Mothercare hands OgilvyOne UK direct marketing account

Mothercare has awarded OgilvyOne its direct marketing account in the UK without a pitch. The agency...The agency's first work will promote the store's new toddler clothing range. Mothercare renewed ... to break later in the autumn. Mothercare has overhauled its 232 UK stores, resulting in a 3.5 per cent ... are really looking forward to working with Mothercare, especially at this interesting time in the company ...

Direct brief: Mothercare enters partnership with Gurgle.com

Mothercare has entered a marketing partnership with Gurgle.com, a mother-and-baby social networking

Mothercare backs its social site with in-store campaign

LONDON - Retailer Mothercare is promoting Gurgle, the mother and baby social networking website...Gurgle launched last year as a joint venture between Mothercare and social networking company ... in Mothercare s 219 stores across the UK. A registration drive will encourage parents to join up by offering the chance to win 200 in Mothercare vouchers. They will be targeted via leaflets in Mothercare s plastic ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

out of Phorm s technology. Source: The Guardian Mothercare has announced positive like-for-like UK ...

Campaign Direct Awards 2005: Best Retail and Home Shopping Campaign

SILVER AWARD Title: Mothercare - I Reserve The Right Agency: OgilvyOne Worldwide ... Account director: Jo Coombs Client: Mothercare OgilvyOne was asked to shift Mothercare's positioning ... for their toddlers, the mailing showcased the new Mothercare range. COMMENDATION Title: TalkTalk Agency ...

DIRECT: Briefs

list of benefits. Mothercare has announced plans to invest further in its catalogue and e-commerce business, following the decision of parent company, Storehouse, to run Bhs and Mothercare separately. A new e-commerce subsidiary, Mothercare.com, will be run by separate management from next year ...

Sunday buys digital agency Goose Creative

Normal 0 The sum paid was not disclosed, but consisted of a mixture of cash and an equity stake in Sunday, which works for Mothercare, Allianz and Swarovski among others. Goose staff, who are versed in web design and build, digital consultancy and integrated marketing, will move into Sunday ...

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