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Mothercare backs its social site with in-store campaign

LONDON - Retailer Mothercare is promoting Gurgle, the mother and baby social networking website...Gurgle launched last year as a joint venture between Mothercare and social networking company ... in Mothercare s 219 stores across the UK. A registration drive will encourage parents to join up by offering the chance to win 200 in Mothercare vouchers. They will be targeted via leaflets in Mothercare s plastic ...

OgilvyOne bolsters creative with Wunderman's Williams

Williams will initially be working on the agency s offline British Gas account, as well as across OgilvyOne London s range of clients, which include BT, Mothercare and IBM, as well as on digital strategies for the agency. He joins from Wunderman, where he was an associate creative director working on accounts ...

Kia launches Haygarth created-campaign for Carens MPV

would also target consumers who had signed up to pregnancy guide Emma s Diary and Mothercare s buyer ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.