Superbrands case studies: Mothercare
24 Feb 2005
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
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Mothercare rethinks
03 Sep 1998 | by BINNUR BEYAZTAS
Mothercare, the children s clothing retailer, has appointed advertising agency Duckworth Finn Grubb Waters on a project basis to polish up its image and win back market share lost to retail rivals.
Mothercare unveils customer title
07 Feb 2000 | by JONAH BLOOM And LEXIE GODDARD
Mothercare is launching a paid-for customer magazine produced by a newly formed contract publishing house.
Duckworth Finn nets Mothercare
21 Sep 1999 | by JULIAN RANCE, Head Of Sales And Marketi
Mothercare has handed its pounds 2m advertising account to Duckworth Finn Grubb Waters without a pitch, following the agency s work in developing its brand last year.
Mothercare launches online
01 Feb 1999
- Mothercare has taken its first steps onto the web with the launch of a site created by Media Direction, the on-line arm of the Leagas Delaney Group.
Mothercare launches online
01 Feb 1999
- Mothercare has taken its first steps onto the web with the launch of a site created by Media Direction, the on-line arm of the Leagas Delaney Group.
Mothercare hires for shake-up
07 May 1998 | by NIGEL CASSIDY
Storehouse-owned retail chain Mothercare has appointed Steve Foulser as marketing director.
Mothercare inks Turner pre-school deal
13 Oct 2009 | by Fiona Ramsay
LONDON - Mothercare is using TV to promote its brand for the first time in years, with a new tie-up with Turner Broadcasting's pre-school channel Cartoonito.
Mothercare launches maternity clothing range
08 Sep 2009
Mothercare has launched a maternity clothing range called M2b. The retailer hired design agency Together to create the branding and visual identity for the line.
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