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Superbrands case studies: Mothercare

their treasured new arrival. Mothercare is the UK's longest established and best-known 'one-stop shop' for all ... 2003 (Source: FSA) and grew 3.4% over the previous twelve months. This is an area where Mothercare ... , toiletries etc). Mothercare is the UK's dominant player in hardware with a 28% share and has around a fifth ...

Mothercare appoints OgilvyOne for customer work

LONDON - Mothercare has appointed OgilvyOne as lead direct marketing agency to revamp its existing...Initial work due out this autumn will focus on Mothercare's new toddler range, with the rest ... 's, which won the £3m Mothercare creative acount in February after a three-way pitch against Miles Calcraft Briginshaw Duffy and Rapier. Mothercare, which owns 232 stores across the UK, recently revamped key stores ...

Mothercare exports Gurgle to US and India

LONDON - Mothercare is testing international demand for its products and services with US and India...The new social networking sites will provide links to the Mothercare's main e-commerce website ... , Mothercare plans to increase the number of stores from 20 to 100 over the next five years. The company has ... year, currently has 70,000 members. Ben Gordon, Mothercare chief executive, said: "Gurgle could be a ...

Julian Richer takes stake in Mothercare

-care retailer Mothercare, formerly known as Storehouse....% stake in baby-care retailer Mothercare, formerly known as Storehouse. The move means Richer is the largest shareholder in Mothercare. The group changed its name after it sold its BHS chain to entrepreneur Philip Green for 224m earlier this year. Mothercare closed 82 stores and moved into loss in September ...

Mothercare to launch parenting website Gurgle

LONDON - High street retailer Mothercare has launched a social networking and advice website...launched by Mothercare to provide parents with tips and advice from child development and health ... . Mothercare said Gurgle had been developed in response to feedback from parents who said there was a need ... trimester. Ben Gordon, chief executive of Mothercare, said: Mothercare already has a well-established web ...

Inbox scoops Mothercare and ELC eCRM brief

LONDON - Mothercare and the Early Learning Centre have appointed digital agency Inbox to an eCRM...Mothercare aims to establish a comprehensive email programme for the business following its ... to special offers to other email communications. Alexa Proctor, direct marketing manager for Mothercare, said: "Although Mothercare and ELC have existing successful email programmes, we now need to build ...

Mothercare to invest £20m into new stores

UK baby-goods retailer Mothercare is ploughing 20m into its Mothercare World large-format stores...LONDON (Brand Republic) – UK baby-goods retailer Mothercare is ploughing 20m into its Mothercare ... . The results were Mothercare’s first after it changed its name from Storehouse in July, a move that followed the sale of its Bhs chain to retail entrepreneur Philip Green for 200m. Mothercare chief executive Chris ...

Mothercare backs its social site with in-store campaign

LONDON - Retailer Mothercare is promoting Gurgle, the mother and baby social networking website...Gurgle launched last year as a joint venture between Mothercare and social networking company ... in Mothercare s 219 stores across the UK. A registration drive will encourage parents to join up by offering the chance to win 200 in Mothercare vouchers. They will be targeted via leaflets in Mothercare s plastic ...

Good week for Waitrose but red faces
at Sainsbury's and Mothercare

it, although he did work on the account. Meanwhile, back in the retail ranch, Mothercare ...

Think BR: Show mothers (and fathers) you care...

Mothercare has suffered a tough 2011 with profit warnings and falling sales. It needs to do more...As Ben Gordon leaves Mothercare by "mutual consent" and group marketing director Anna James ... was close to bankruptcy - and Mothercare s share price at the time was reported to be 96p. During his time at Mothercare the chain has seen massive international expansion with overseas sales increasing ...

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