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Mothercare appoints BBH to work on project

LONDON - Mothercare plc, which owns Mothercare and Early Learning Centre (ELC), has appointed ad.... In 2007, Mothercare acquired educational toy chain ELC in an 85m cash deal. At the time, chief ... into Mothercare's bigger stores. ...

Mothercare inks Turner pre-school deal

LONDON - Mothercare is using TV to promote its brand for the first time in years, with a new tie...The campaign will launch on 19 October. Mothercare's brand ambassador Myleene Klass, who created the Baby K range, has created a film with a group of mums singing The Sound of Music song My Favourite ... channel and Mothercare stores. Turner will use the partnership to promote its Go and...' series ...

Simon Calver quits LoveFilm for Mothercare

the struggling mother and baby retailer Mothercare, as its chief executive..... Mothercare's previous chief executive Ben Gordon stepped down in November following a sales slump at the company's UK operations. Mothercare is closing a number of high street stores to focus on its ecommerce offering. Alan Parker, chairman at Mothercare, who has been leading the company since Gordon ...

Mothercare to launch clothing range in Boots

LONDON - Mothercare and Boots have agreed a deal which sees the children's retailer rolling out a.... It will be designed and sourced by Mothercare in a 10-year profit-sharing agreement with Boots. The agreement builds on an existing arrangement where Boots sells Mothercare's Early Learning Centre toys in its stores. The deal ...

Mothercare boasts success of Boots tie-up

Mothercare has declared the clothing range it launched in Boots last year a success, playing a part...The deal with high street retailer Boots, which allowed the chemist to sell Mothercare products under the Mini Club banner in 370 stores, doubled Mothercare's wholesale turnover to 12.6m. Mothercare, which also owns the Early Learning Centre and Gurgle.com brands , reported a pre-tax profit ...

Mothercare to close down high street stores

Mothercare is to vacate 110 high street stores and concentrate on large out of town superstores

Mothercare to alter structure as marketing director leaves

Mothercare will shift its marketing function into its wider business department after the departure...News that James is quitting follows revelations that chief executive Ben Gordon will step down this month by mutual consent . Once James leaves next month, Mothercare s UK business team, led by director Mike Logue, will be responsible for ecommerce, marketing, strategy and customer research ...

Mothercare boss Gordon steps down after sales slump

Mothercare chief executive Ben Gordon is stepping down by "mutual consent" next month following...Gordon was appointed as the head of the Mothercare group, which also owns the Early Learning ... . New Mothercare chairman Alan Parker, the former head of Whitbread, will take over the reins ... countries, but was unable to halt falling sales in the UK. Last week's profit warning saw Mothercare ...

Mothercare to close more than 100 stores and revamp online presence

Maternity, childrenswear and toys retailer Mothercare is to close 111 stores over three years...Mothercare will reduce its estate to 200 stores by March 2015, by closing 36 Mothercare stores ... .4%. The reduction in stores will leave Mothercare with 95 out-of-town stores and 105 key high-street stores. Mothercare estimates that on an annualised basis, the store reduction programme will improve UK profits ...

Heinz plots multi-brand ad and instore push

and has signed deals to stock Wyevale garden centres with its barbeque sauces and Mothercare with its ...

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