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Mothercare rethinks

Mothercare, the children s clothing retailer, has appointed advertising agency Duckworth Finn...Mothercare, the children s clothing retailer, has appointed advertising agency Duckworth Finn ... . The agency has been charged with evaluating Mothercare s brand strategy and producing a plan to promote ... performs well it will be in a strong position to win the work. Mothercare has had a difficult few ...

Mothercare hires for shake-up

Storehouse-owned retail chain Mothercare has appointed Steve Foulser as marketing director....Storehouse-owned retail chain Mothercare has appointed Steve Foulser as marketing director ... of Mothercare. Tufnell said: The business has been without a marketing director at board level for five years. Steve s appointment will sharpen our focus on communicating the Mothercare brand to its ...

CAREERS: Company CV - Mothercare

Company facts Established in 1961, Mothercare is now one of the UK s largest retailers ... this year, Storehouse shareholders voted to change the name of the group to Mothercare. Mothercare is now this parent company s sole subsidiary. There are 255 Mothercare stores in the UK, including ...

Mothercare appoints BBH to work on project

LONDON - Mothercare plc, which owns Mothercare and Early Learning Centre (ELC), has appointed ad.... In 2007, Mothercare acquired educational toy chain ELC in an 85m cash deal. At the time, chief ... into Mothercare's bigger stores. ...

Julian Richer takes stake in Mothercare

-care retailer Mothercare, formerly known as Storehouse....% stake in baby-care retailer Mothercare, formerly known as Storehouse. The move means Richer is the largest shareholder in Mothercare. The group changed its name after it sold its BHS chain to entrepreneur Philip Green for 224m earlier this year. Mothercare closed 82 stores and moved into loss in September ...

THIS WEEK: Mothercare boss exits in review

Mothercare has lost its board marketing director Paul Sprague just days into a strategic review...Mothercare has lost its board marketing director Paul Sprague just days into a strategic review ... Mothercare spokeswoman said: He has played an important role but, with the acquisition of Children s World ... launched a search for a dedicated marketing chief for the combined Mothercare and Children s World chains ...

Mothercare to launch clothing range in Boots

LONDON - Mothercare and Boots have agreed a deal which sees the children's retailer rolling out a.... It will be designed and sourced by Mothercare in a 10-year profit-sharing agreement with Boots. The agreement builds on an existing arrangement where Boots sells Mothercare's Early Learning Centre toys in its stores. The deal ...

Mothercare in agency talks to pull in shoppers

Mothercare is in talks with above- and below-the-line agencies about how to draw more parents...Mothercare is in talks with above- and below-the-line agencies about how to draw more parents and prospective parents into its stores. The review has been prompted by the appointment of Steve Foulser ... , Saatchi s wear. Mothercare had been without a board-level marketing chief for two years until Foulser ...

Mothercare boasts success of Boots tie-up

Mothercare has declared the clothing range it launched in Boots last year a success, playing a part...The deal with high street retailer Boots, which allowed the chemist to sell Mothercare products under the Mini Club banner in 370 stores, doubled Mothercare's wholesale turnover to 12.6m. Mothercare, which also owns the Early Learning Centre and Gurgle.com brands , reported a pre-tax profit ...

Branding News brief: Mothercare to launch Moda

Mothercare is to launch Moda, a brand for women who want to remain fashionable throughout

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