03 Sep 1998
| by BINNUR BEYAZTAS
Mothercare, the children s clothing retailer, has appointed
advertising agency Duckworth Finn...Mothercare, the children s clothing retailer, has appointed
advertising agency Duckworth Finn ...
.
The agency has been charged with evaluating Mothercare s brand strategy
and producing a plan to promote ...
performs well it will be in a strong
position to win the work.
Mothercare has had a difficult few ...
07 May 1998
| by NIGEL CASSIDY
Storehouse-owned retail chain Mothercare has appointed Steve
Foulser as marketing director....Storehouse-owned retail chain Mothercare has appointed Steve
Foulser as marketing director ...
of
Mothercare.
Tufnell said: The business has been without a marketing director at
board level for five years. Steve s appointment will sharpen our focus
on communicating the Mothercare brand to its ...
07 Feb 2000
| by JONAH BLOOM And LEXIE GODDARD
Mothercare is launching a paid-for customer magazine produced by a
newly formed contract...Mothercare is launching a paid-for customer magazine produced by a
newly formed contract publishing house.
Mothercare Magazine, a 132-page bi-annual glossy aimed at pregnant women
and mothers with an average age of 28, will be sold for pounds 2 in all
261 Mothercare stores from 7 ...
21 Sep 1999
| by JULIAN RANCE, Head Of Sales And Marketi
Mothercare has handed its pounds 2m advertising account to
Duckworth Finn Grubb Waters without a...Mothercare has handed its pounds 2m advertising account to
Duckworth Finn Grubb Waters without a pitch, following the agency s work
in developing its brand last year.
The company has given ...
last year.
Storehouse, which owns both Mothercare and BhS, is conducting a review
of its media ...
10 Aug 2000
Company facts
Established in 1961, Mothercare is now one of the UK s largest retailers ...
this year, Storehouse shareholders voted to change the name of the group
to Mothercare.
Mothercare is now this parent company s sole subsidiary.
There are 255 Mothercare stores in the UK, including ...
24 Feb 2005
their treasured new arrival. Mothercare is the UK's longest established and best-known 'one-stop shop' for all ...
2003 (Source: FSA) and grew 3.4% over the previous twelve months. This is an area where Mothercare ...
, toiletries etc). Mothercare is the UK's dominant player in hardware with a 28% share and has around a fifth ...
04 Sep 1998
| by MAIRI CLARK
Mothercare has appointed Duckworth Finn Grubb Waters to develop its
brand strategy just four...Mothercare has appointed Duckworth Finn Grubb Waters to develop its
brand strategy just four ...
.
Duckworth Finn s brief is to develop Mothercare s positioning in the
marketplace and revive its brand ...
experience that was attractive to Mothercare. The agency has worked on
a number of retail accounts ...
14 Dec 2005
| by James Quilter
Mothercare is to combine its buying and marketing teams under buying director Gillian Berkmen.... It
recently ran a series of ads created by NB Studio in the national press
and OK! Mothercare is no longer ...
produced a
radio campaign for the retailer. Mothercare's results for the 28 weeks preceding 8 October ...
pressure from other babycare specialists
such as Mamas & Papas and supermarkets. Mothercare chief ...
27 Oct 2004
| by Carolyn Barnes, Client services director, Carlson Marketing Group
' match booklet from Mothercare encourages just that, grabbing the recipient's attention for much longer...point out that this might not be the best get-up for a wet day in the park.
Mothercare needed to do ...
showcase for Mother-care's range of products that looks better than anything I've seen in its stores for a ...
01 Jun 2006
Mothercare has announced a sales increase of 5.6% for the year to 1 April. However, the retailer