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Mothercare calls in Diffusion for digital PR drive to target parents

Baby and parenting retail group Mothercare is launching a digital PR drive to target influential...The Mothercare Group, which owns the Mothercare and Early Learning Centre brands, has charged ... , spending 26 hours surfing the web. Diffusion will work with Mothercare to listen to perceptions ... breakfast TV to blogs,' said Diffusion MD Ivan Ristic. 'Brands like Mothercare must take an integrated ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

out of Phorm s technology. Source: The Guardian Mothercare has announced positive like-for-like UK ...

MARKETING MIX: That was the week that was

15 years ago: Following his successful acquisition of Mothercare, Sir Terence Conran launches Now...15 years ago: Following his successful acquisition of Mothercare, Sir Terence Conran launches Now, a clothing chain aimed at ten- to 15-year-olds; commercial TV s audience share reaches 55%; Players moves heavily into the longer length cigarette market with the national roll ...

The Week: People news - Clarke lands Best Buy role

Anna James, the former strategy and e-commerce director at Mothercare, has been made the UK marketing director at The Carphone Warehouse, while Michelle Henderson, the interim UK marketing director, has been made the customer marketing director of Geek Squad, the company's technical support business ...

DIRECT: Briefs

list of benefits. Mothercare has announced plans to invest further in its catalogue and e-commerce business, following the decision of parent company, Storehouse, to run Bhs and Mothercare separately. A new e-commerce subsidiary, Mothercare.com, will be run by separate management from next year ...

Carphone Warehouse overhauls marketing team

at Mothercare, joins Carphone Warehouse as UK marketing director. James will become a member of the UK executive ...

And in the real world... WH Smith, Nokia, SABMiller and more

: The Daily Telegraph Mothercare, the mother and baby goods retailer, saw sales increase by 8.2 per cent ...

Myleene Klass rivals Mumsnet with own-brand channel

-million pound deal with Marks Spencer and has recently renewed her contract with Mothercare for another two ...

Think BR: Short-sighted pricing strategies will devalue mobile

of Fraser, to Adidas and Mothercare, to enter this market and sensibly reach out to consumers through ...

Customer Publishing: Catalogues are the order of the day

, in September, Mothercare introduced five booklets, produced by Sunday Publishing, targeting mothers of children ...

 

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