OPINION: Hamiltons' PR nous challenges Clifford
17 Aug 2001 | by CHARLIE WHELAN
the fees for Mrs Hamilton's after-dinner speeches and daytime TV appearances. The Hamiltons' decision ...
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Celeb-driven ads generate more news
19 Apr 2002
complaints against an Advanced Hair Studio ad in which he appeared. The Inland Revenue's 'Mrs Doyle' tax ...
EDITORIAL: De Bono proves size doesn't matter
16 Feb 2001
of Mr de Bono, on the subject of biggest isn't always best. ...
Diary: Norwich Union braces itself as QBO chief muscles in on its ad campaign
18 Sep 1998 | by Ian Darby
Trevor Morris, managing director at QBO, posing in a fetching pair of white braces for a Mr Universe ...
Platform: Reputation is the victim of media shock tactics - Advertising has discovered the benefit of piggy-back PR campaigns but shock treatment does the client no favours, says Eugene Bacot.
27 Jun 1997 | by By EUGENE BACOT.
by creating sympathy for Mr Blair? To put this into a wider context, I detect increasing concern ...
Editoriral: Tall poppies keep low profiles
10 Jan 1997 | by TREVOR MORRIS, managing director of the
Unlike Mr Clifford, business leaders are decidedly uncomfortable about stepping into the limelight...Unlike Mr Clifford, business leaders are decidedly uncomfortable about stepping into the limelight. FCB s survey of top executives in FTSE 100 companies shows that they recognise that their company s reputation is important to its success and that they personally are expected to stand up ...
NEWS: Mercury calls in Welbeck
13 Sep 1996
/Harris to handle PR for the launch of its first consumer ad campaign since ditching Harry Enfield s Mr Grayson...Mercury has side-stepped retained agency The Practice and brought in Welbeck Golin/Harris to handle PR for the launch of its first consumer ad campaign since ditching Harry Enfield s Mr Grayson character two years ago. The telecoms firm, which has also just signed Biss Lancaster, hired ...
CAMPAIGNS: PRODUCT LAUNCH; Nice Guy shows off his sour side
24 May 1996 | by MICHAEL KAVANAGH
of the brand through BMP DDB Needham s No More Mr Nice Guy ad campaign. The concept became ... brands and develop the No More Mr Nice Guy ad platform. Tactics H ad star ... that overall campaign has raised sales of its salt No More Mr Nice Guy theme. Yet media interest has grown ...
CAMPAIGNS: JUDGE AND JURY; Apple bites back at critics who say it may be stewed
16 Feb 1996 | by PAUL MILLER
asked of the company s management. So what to do Mr Spindler? You can readily imagine ... should be far more charitable towards Apple (let s not worry too much about the now-departed Mr ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
