Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
by unknowns such as Babylon Zoo and Mr Oizo become chart-topping hits. Sweet spot Connecting ...
Mr & Mrs Smith adds hotel sub-brands
01 May 2012 | by Nicola Clark
Boutique hotel brand Mr & Mrs Smith is expanding its footprint with family, business and group...in either Mr Mrs Smith loyalty money or cash. The brand follows King of Shaves and Hotel Chocolat in turning to consumers to fund expansion. James Lohan, chief executive of Mr Mrs Smith , said ...
Brand barometer: TNT viral campaign reviewed
26 Apr 2012
brings back characters Hunter and Mr Bear from its hit 2010 interactive YouTube game A Hunter Shoots A ...
Premier Foods hails performance of Fuelling Britain campaign
25 Apr 2012 | by John Reynolds
on its eight key brands: Hovis, Mr Kipling, Ambrosia, Sherwood's, the Loyd Grossman sauces range, Bisto ...
Editor's Comment: Calm reaction vital in a social-media storm
25 Apr 2012 | by Noelle McElhatton
to Mr O'Leary's bluster. Noelle.McElhatton@haymarket.com ...
Why We're Loving ... Mark Gustafson, animation director, LAIKA
19 Apr 2012
. Another milestone in my career was directing the animation for Fantastic Mr Fox. The biggest influence ...
On The Campaign Couch ... with JB
19 Apr 2012 | by Jeremy Bullmore
that most admirable and least lauded of advertising forms, and what the first Mr Heinz called: "Doing ...
Damn good advice
12 Apr 2012
Malevich, (or Klee, Bayer, Albers, or Mondrian), the better Mr. Patterson liked it. Bo-r-r-ring! In the last class of the year, when Mr. Patterson (sternly) once again asked us to create a design on 18 x 24 ... furiously, cutting and pasting, I sat motionless. Mr. Patterson, eyeballing me, was doing a slow burn as he ...
School Reports 2012: 101
02 Apr 2012 | by Staff
consultants. The Art Fund became another founding client. Mr Kipling was next, followed by Avios, the points ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
