Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
', 'Gordon Ramsey' and 'Mr Bean', which it introduces with the suffix 'the world of...'. They direct users ...
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Premier Foods backs Great Little Ideas with social media push
16 May 2012 | by Loulla-Mae Eleftheriou-Smith
key brands, including Hovis and Mr Kipling . Nick Steel, director, insights and marketing services ...
Editor's Comment: Calm reaction vital in a social-media storm
25 Apr 2012 | by Noelle McElhatton
to Mr O'Leary's bluster. Noelle.McElhatton@haymarket.com ...
Volkswagen 'don't make up and drive' by DDB Tribal
12 Apr 2012
Meiss and Lennart Frank and the film was directed by Milo at MR. BOB Films. ...
Thomas Cook fights back with major 'explore' campaign
08 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
of 'Wonderful World' by Joey Ramone, and marks the 140th anniversary since Mr Thomas Cook, the company s founder ...
Mr Kipling 'grandma's tin' by 101
29 Feb 2012
Premier Foods has released its new Mr Kipling TV ad this week as part of a campaign to reposition...The 30-second TV spot shows a grandmother at home with her grandchildren. The brand aims to broaden its appeal from traditional cakes to convenient snacks, and is targeting mothers. Iwan Williams, the managing director of Premier Foods, said: "The repositioning of Mr Kipling represents a major commitment ...
Industry View: After the IPO, what next for Facebook?
01 Feb 2012 | by Sarah Shearman
it might shake up the market. Matt Britton, founder and chief executive, Mr Youth Facebook ...
Jordan promotes Snickers in Twitter prank
23 Jan 2012 | by Loulla-Mae Eleftheriou-Smith
it was replacing Mr T in its Snickers advertising with fellow 80s icon and 'Dynasty' star, Joan Collins ...
The Year Ahead For ... Digital
12 Jan 2012 | by Daniel Bonner
down. There is no point shouting from the rooftops "THIS IS THE NEXT BIG PROMISE TO YOU, MR AND MRS ...
My YouTube ad of the week: Martin Bailie, Glue Isobar
13 Dec 2011
. Mr Butler has become a minor folk hero there, with even (bizarrely) a National Public Radio sarnie ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
