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Premier Foods shifts focus of 'Great Little Ideas' campaign

25 Oct 2011 | by John Reynolds

The company recently announced plans to retain only Hovis, Mr Kipling, Ambrosia, Sharwoods, OXO, Loyd Grossman, Bisto and Batchelors. It will offload its remaining brands, including Angel Delight, Mother s Pride and Branston. As a result, its GLI campaign, which was launched in March 2010 to offer ...

Claire Beale: Could IPG's "agency of the future" be past it?

04 Aug 2011 | by Claire Beale

its North American president, Mark "Mr SCJ" Modesto, last summer after 30 years at the agency ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

29 Jul 2011 | by Sara Kimberley

Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO...-standing partnership." SC Johnson makes a number of other household brands, as well as Pledge and Mr Muscle. BBDO ...

CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty

28 Jul 2011 | by Simon S Kershaw

of us are entirely happy with how we look. Unless you are Mr Pitt or Ms Johansson, of course. But we ...

CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers

08 Jun 2011 | by Simon S Kershaw

that comedy writer and actress Ms Jennifer Saunders had breast cancer. In the words of her husband, Mr Ade ...

Think BR: And they called it puppy love

07 Mar 2011 | by Andy Maslen

mail and email from a handful of companies. Just look at these opening sentences: Dear Mr Maslen, I ... . And my favourite, from Petplan: Dear Mr Maslen, It s so exciting when you welcome a new pet into your ...

Generation why?

25 Jun 2010 | by Jim Moffatt and James Temple, R/GA London

care what it is you want to say, Mr Marketing Guy. Sustainability as a nice to have? Not for much ...

Sky to get £318m from Hewlett-Packard to settle dispute

08 Jun 2010 | by Maisie McCabe

contractual obligations. Hewlett-Packard acquired EDS for $13.9bn in May 2008. Mr Justice Ramsey found ...

CREATIVE STRATEGY - Could DM be a vote-winner?

13 May 2010 | by Simon S Kershaw

and dialogue that comes with direct mail, email and social media. After all, commentators agreed that Mr. Obama ...

The Times unveils membership scheme for non-subscribers

05 Oct 2009 | by Fiona Ramsay

in the Travel+ package will include Eurostar, Mr Mrs Smith and Virgin Holidays. Times+ will target both ...

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