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New York Bakery Co kicks off £3m ad review

Oxo, Ambrosia and Mr Kipling. McCann took Batchelors and Loyd Grossman and retained Bisto and Sharwood's. ...

Holland & Barrett kicks off £6 million creative contest

by WCRS, whose relationship with the retailer lasted only five months. The agency created the Mr Holland and Mr Barrett brand representatives and the strapline: "Come for the price, stay for the advice ...

Tess Macleod Smith joins Net-a-Porter

true across launches of both The Outnet and Mr Porter and has grown into our goal to build ...

Premier Foods sells off ready meals arm for £30m

the business and focussing on eight 'Power Brands' Hovis, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman ...

Müller marketer Rolston departs amid senior management shake-up

characters, including Yogi Bear, the Mr Men and Wacky Races' Mutley. Combined sales of M ller's three ...

Rapier replaces Mother on £6m Travelodge ad account

's teddy-bear brand ambassadors, Mr Sleep and Big Ted. The pair, voiced by Simon Greenall, the man ...

Norwegian tourist board reviews £2m media

and outdoor activity. The review does not affect mr. h, the agency that handles Innovation Norway s creative ...

Maxus wins SC Johnson global media buying

for SC Johnson's home fragrance and home cleaning brands, including Pledge and Mr Muscle. Omicom Media ...

SC Johnson hands global ad account to BBDO and Ogilvy & Mather

Pledge and Mr Muscle maker SC Johnson has split its global advertising account between BBDO...-standing partnership." SC Johnson makes a number of other household brands, as well as Pledge and Mr Muscle. BBDO ...

Arena Media wins Mr and Mrs Smith account

Boutique hotel-booking service and online review publisher, Mr and Mrs Smith, has appointed Arena...programme in the UK for Mrandmrssmith.com. Mr Mrs Smith, which was founded in 2003, offers information ... Teese have contributed hotel reviews to the Mr Mrs Smith books and website. Dan Clays, chief ... founder of Mr and Mrs Smith]. "We love the brand and the history of how the business has been built up ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.