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Brand barometer: TNT viral campaign reviewed

26 Apr 2012

brings back characters Hunter and Mr Bear from its hit 2010 interactive YouTube game A Hunter Shoots A ...

School Reports 2012: TBWA\London

02 Apr 2012 | by Staff

,which featured a host of disparate cartoon characters, such as Muttlery and some of the Mr Men. No matter what ...

Adwatch (Feb 1) - Top 20 recall: First Choice

01 Feb 2012 | by Margaret Johnson, group chief executive, Leagus Delaney

attendants offer them drinks. Everyone is out to congratulate the genius of our otherwise Mr Average, for his ...

Premier Foods vows to double spend behind 'power brands'

17 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

Premier Foods, the company behind Hovis, Mr Kipling and Ambrosia, has committed to doubling its...Chief executive Michael Clarke is attempting to transform the struggling company by focusing on what he described in October as its "power brands" Hovis, Ambrosia, Mr Kipling, Sharwood's, Lloyd Grossman, Bisto, Oxo and Batchelors. Six of the brands will return to TV advertising this quarter ...

Adwatch (Oct 26) - Top 20 recall: Sainsbury's moves past Oliver

26 Oct 2011 | by Nick Darken, Executive creative director, Albion

Skip to table I recently spent a week playing Mr Mum, looking after my three young kids on my own. I discovered what every mum already knows: feeding a family is a relentless, all-consuming and mostly thankless task, requiring military planning. When you get it right, however, and you ...

Premier Foods to mirror Kraft and focus on 'Power Brands'

07 Oct 2011 | by John Reynolds

expectations". Hovis, Mr Kipling, Ambrosia, Sharwoods, Oxo, Loyd Grossman, Bisto, and Batchelors ...

Adwatch (22 June): Top 20 recall - EuroMillions is on the money

23 Jun 2011 | by Neal Colyer, Creative director, Quiet Storm

of the queue for you, Mr Colyer - and you can forget all about that hip replacement). That's not going ...

Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?

15 Jun 2011 | by Glyn Britton, Strategy director, Albion

know what's happened here. Someone at Autoglass must have read Herd. This is a book by Mr Earls and his ...

Don't knock The X Factor, it's a force for good

24 Dec 2010 | by Pulse @ McCann London

among the most positive and community-minded people in the country, then who are we to kick Mr ...

Biggest brands: Top 50 grocery brands by sales 2008

23 Sep 2008 | by Jane Simms

was supported by the 'Mr Makousa' TV campaign featuring actor Don Warrington, and NPD. The launch of Kenco Pure ...

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